Onfleet > Case Studies > Optimizing Cannabis Delivery with Onfleet's Management Software

Optimizing Cannabis Delivery with Onfleet's Management Software

Technology Category

Cybersecurity & Privacy - Security Compliance

Applicable Industries

Automotive
Transportation

Applicable Functions

Logistics & Transportation
Quality Assurance

Use Cases

Last Mile Delivery
Leasing Finance Automation

Services

System Integration

About The Customer

Meadow is a cannabis dispensary platform operating in the rapidly growing cannabis industry. The company serves a market that has seen a surge in demand, particularly during the pandemic. Meadow is committed to optimizing its customer experience and addressing the unique challenges of the cannabis sector, including perishable inventory, limited marketing channels, and strict compliance requirements. The company initially used a complex 'Frankenstein' model of up to six different software systems to manage its operations. However, Meadow has now adopted Onfleet's delivery management software to streamline its operations and improve efficiency.

The Challenge

The cannabis industry has seen significant growth in recent years, spurred by state-level legalization initiatives and increased demand during the pandemic. However, the sector faces unique challenges, including perishable inventory, limited marketing channels, and the need for strict compliance with rapidly evolving laws and regulations. Cannabis retailers often struggle with complex logistics, with some using up to six different software systems to manage their operations. This 'Frankenstein' model is inefficient and costly. Additionally, the industry has been marked by racial and social inequalities, with laws unequally applied across racial and economic lines.

The Solution

Meadow, a cannabis dispensary platform, has adopted Onfleet's delivery management software to optimize its customer experience and address these challenges. Onfleet's software offers a high level of automation and organization, transforming the delivery process. Customers place their orders with Meadow, and the orders are passed from Meadow’s system through to Onfleet. Onfleet’s product features are built for efficiency, including its auto dispatch feature that eliminates the need for dispatchers to manually assign tasks from the system to delivery drivers. The software supports two main delivery models: the hub-and-spoke model, where orders are dispatched in groups, and the ice-cream truck model, where orders are dispatched directly to each car in the field. This new level of automation allows operators to run leaner, make more money, and use true-retention strategies through real-time texting in regions.

Operational Impact

The adoption of Onfleet's delivery management software has revolutionized Meadow's operations. The software's high level of automation and organization has transformed the delivery process, eliminating the need for manual task assignment and supporting efficient delivery models. This has enabled Meadow to streamline its operations, run leaner, and increase profitability. Furthermore, the software's real-time texting feature has allowed Meadow to implement true-retention strategies. In addition to these operational benefits, Meadow and Onfleet have also made dedicated efforts to address racial and social inequalities in the cannabis sector, providing support and resources to groups who have historically been targeted in the War on Drugs.