OptimizeFT Enhances Customer Journeys and Boosts Trigger Campaigns with MoEngage
Technology Category
- Networks & Connectivity - NFC
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Finance & Insurance
Use Cases
- Mass Customization
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
OptimizeFT is a digital banking software company based in California. The company powers payment cards and consumer applications, with a goal to allow consumers to better manage their finances, such as budgets, setting and managing savings goals, and more. OptimizeFT's platform consolidates payment card processing and disparate back-end systems, payment enablement solutions, and turnkey digital banking programs. The company aims to provide cost-effective solutions to both large and small organizations without compromising on critical features.
The Challenge
OptimizeFT, a California-based digital banking software company, was facing challenges with its in-built system for orchestrating communication with third-party vendors like Airship and Twilio. The integration of this system was tied to the development schedule of their core platform, which meant that any changes required waiting for standard platform deployments. This process was proving to be cumbersome and inefficient. OptimizeFT's business goals included providing a cost-effective solution to both large and small organizations without compromising on critical features, analyzing, monitoring, and optimizing user preferences, sending real-time updates for an enhanced user experience, and minimizing the operational hassle involved in integration and customer interactions.
The Solution
To address these challenges, OptimizeFT turned to MoEngage for a multichannel approach to communicate with their clients via triggered campaigns. MoEngage suggested OptimizeFT to employ triggered Flows campaign using channels like SMS, email, in-app, and push notifications. This solution allowed OptimizeFT to map customer journeys, optimizing their journey and making their onboarding experience smoother. MoEngage also offered out-of-the-box features that enabled OptimizeFT to replicate existing campaigns for white label products and customize the product communication based on customers' preferences. Furthermore, with MoEngage, OptimizeFT was able to keep its pricing competitive, meeting the expectations of their big clients and also catering to smaller clients.
Operational Impact
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