Case Studies > Optimized Fulfillment For Market Basket Analysis

Optimized Fulfillment For Market Basket Analysis

Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • ConverSight
Tech Stack
  • Market Basket Analysis
  • Real-Time Visibility
  • Proactive Insights
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Inventory Management Systems
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Predictive Replenishment
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
About The Customer
The customer is a leading company in the production and distribution of novelty gifts. They have a large-scale operation with multiple warehouses distributed across various locations. The company has been facing significant challenges in managing their inventory and fulfilling orders on time. The lack of visibility into their inventory levels and the incorrect combination of SKUs in different warehouses have led to increased shipping costs and a higher number of split shipments. This has not only affected their operational efficiency but also their customer satisfaction levels. The company was in dire need of a solution that could provide real-time visibility into their inventory and help them optimize their fulfillment processes.
The Challenge
A leader in novelty gifts production and distribution was struggling to fulfill orders on-time while experiencing a higher amount of split shipments that increased their shipping costs. Due to a lack of visibility of available products in different warehouses, each warehouse had the wrong combination of SKUs and volumes of products.
The Solution
ConverSight analyzed 24 months of demand to deliver market basket analysis and identify commonly sold goods by consumer & location. They provided real-time visibility into aging inventory levels of all products for optimized inventory management. Additionally, ConverSight produced key metrics and proactive insights on inventory for reduced inventory costs. This comprehensive approach allowed the company to better understand consumer purchasing patterns and accurately forecast product levels. By consolidating products across distributed warehouses, they were able to reduce shipments and improve on-time delivery.
Operational Impact
  • Significant improvement in delivery times and reduction in shipment costs.
  • Visibility into buyer demand and trends to accurately forecast product levels.
  • Better understanding of consumer purchasing patterns to drive sales and promotion.
  • Reduced shipments and improved on-time delivery by consolidating products across distributed warehouses.
Quantitative Benefit
  • 22% Increase in on-time deliveries.
  • 17% Reduction in split shipments.
  • 25% Decrease in monthly shipment costs.

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