Online Gaming Platform Sees 23X Improvement in Report Processing Time
Customer Company Size
Mid-size Company
Region
- Europe
Country
- Malta
Product
- Sisense
- Amazon Redshift
- Elasticube
Tech Stack
- ETL
- Data Warehousing
- Business Intelligence (BI)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
Casumo is a dynamic, five-year-old online casino platform based in Malta. The company has successfully incorporated gamification concepts into its products and services, creating a powerful, character-focused approach to their casino games. Casumo processes millions of customer transactions per day and has a diverse data landscape that includes digital marketing, accounting, financial, affiliate data, and data shared with external marketing agencies. The company realized early on that their existing data strategy needed a complete overhaul to accommodate their rapid growth and the increasing complexity of their data needs. Data Scientist Emanuele Nardo was tasked with finding a powerful BI platform to manage and scale their data effectively.
The Challenge
Casumo employees were not able to create their own business reports without the assistance of the data team and lacked information about crucial departmental KPIs. Emanuele decided it was time to move beyond time-consuming manual reporting, creating a forward-thinking approach to company data with standardized reporting and a centralized BI system. This would allow company employees to successfully integrate their own data sources and develop easily understood business reports, complete with data drill-down and ad-hoc reporting. After discovering Sisense online, Emanuele decided to move forward with a free trial. He was immediately impressed with Sisense’s ability to quickly connect to its Amazon Redshift database and crunch data into the Elasticube. The performance was significant, allowing him to generate useful reports on the very first day. Sisense gave Emanuele an end-to-end solution for ETL and reporting. He found that with just one hour of introduction to Sisense for his users, they were able to build their own dashboards and start getting the insights that they needed to effectively do their job, with minimal support from his staff.
The Solution
The easy-to-use Sisense interface is perfect for even the most non-technical users to create their own dashboards and business reports. This has eliminated over-reliance on the data team to build basic business reports, with data scientists free to focus on core business competencies. Emanuele especially likes the Elasticube, which serves as a powerful additional layer between the data warehouse and the end-reports. Casumo now pulls pre-processed data into an Amazon Redshift data warehouse and then connects to it via Sisense, which is also hosted on a cloud machine. Casumo’s data primarily consists of business information, product, and financial metrics, as well as media agency and performance marketing data. The Elasticube provides a staging environment for business users to build their own Elasticubes, with no effect on the data in the data warehouse. Transactional data, which had previously taken 230 hours to clean, query, and build into reports, now takes one hour to process in the Sisense Elasticube. Prior to this, it was impossible to generate multiple reports on the same day without causing serious performance issues - these issues have been eliminated with Sisense.
Operational Impact
Quantitative Benefit
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