Rackspace Technology > Case Studies > OnCampus Advertising’s Scalable SaaS Architecture

OnCampus Advertising’s Scalable SaaS Architecture

Rackspace Technology Logo
Company Size
11-200
Region
  • America
Country
  • Canada
  • United States
Product
  • GoGrid Public Cloud
  • GoGrid Private Cloud
Tech Stack
  • SaaS
  • Cloud Infrastructure
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Productivity Improvements
Technology Category
  • Infrastructure as a Service (IaaS) - Private Cloud
  • Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries
  • Education
Applicable Functions
  • Sales & Marketing
Services
  • System Integration
About The Customer
OnCampus Advertising is a media agency that focuses on the college student market. The company works with national brands, developing and executing multiple-campus media plans that reach college students across the U.S and Canada. The company had established a successful business because of its ability to focus on its core competencies. However, as the company's customer base grew, so did the desire to increase the depth and breadth of its services. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth.
The Challenge
OnCampus Advertising, a media agency focusing on the college student market, was facing challenges with its existing IT infrastructure. As the company's customer base grew, so did the desire to increase the depth and breadth of its services. However, its infrastructure wasn't allowing it to drive business forward and implementing its unique software-as-a-service (SaaS) application was in peril. The company needed an IT infrastructure that would help it continue down the path of growth, but it wasn’t quite sure how to proceed. The company had a roadmap for growth, but didn’t have the infrastructure to support the growth.
The Solution
With the help of GoGrid’s consultative account management team, a robust production environment was created to meet OnCampus Advertising’s growing needs. What the company needed was a scalable infrastructure built to grow business, but one that allowed it to continue to focus on what it did best. A flexible network architecture from GoGrid was the answer, letting OnCampus Advertising launch its SaaS service, reduce CapEx, and meet customer demand instantly by scaling its infrastructure as needed. GoGrid is the #1 pure-play Infrastructure-as-a-Service (IaaS) provider specializing in Public Cloud and Private Cloud infrastructure solutions.
Operational Impact
  • OnCampus Advertising was able to offer a unique SaaS service to college newspapers, allowing them manage their online advertising inventory
  • The company was able to grow its online business and remain competitive
  • OnCampus Advertising was able to scale its architecture to meet growth at a fraction of the cost presented by third parties
  • The company was able to continue to focus on its core business, not its IT infrastructure
Quantitative Benefit
  • Reduced CapEx
  • Instantly meet customer demand by scaling infrastructure as needed

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