Omnitracs Territory Planner
Company Size
1,000+
Region
- Asia
Country
- Thailand
Product
- Omnitracs Territory Planner
- Omnitracs Roadnet Technologies
Tech Stack
- Territory Planner software
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Thai Pure Drinks is the largest soft drink company in Thailand for bottling and distributing Coca-Cola products. Headquartered in Bangkok, Thailand, they have 61 sales offices and 6 bottling plants throughout 62 of the 76 provinces in Thailand. They manage more than 1,200 routes to service their vast customer base. Their customers include provision and food shops, grocery and convenience stores, restaurants, hotels and wholesalers.
The Challenge
Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months.
The Solution
Thakorn Yunsamarn, distribution manager for Thai Pure Drinks, realized during one of his re-routing sessions that bringing in sales managers from each branch office to manually perform re-routes was inefficient. “This month long process was proving to be very ineffective in today’s technology age. That’s when we learned about Omnitracs Roadnet Technologies’ Territory Planner®,” Thakorn explained. He knew that Territory Planner software would streamline their re-route process, allowing Thai Pure Drinks to become more cost-effective, efficient and strategic. Although Thakorn had some hesitation from sales managers, he was able to overcome their reservations by including them during the initial re-route. This allowed the sales managers to be more comfortable with the results and trust Territory Planner. Since their initial implementation, Thakorn performs re-routes every six months.
Operational Impact
Quantitative Benefit
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