OkCupid helps people find love, while Cloudflare bullet-proofs its infrastructure
Company Size
1,000+
Region
- America
- Europe
Country
- United Kingdom
- United States
Product
- Cloudflare
Tech Stack
- Cloudflare’s caching capabilities
- Cloudflare’s integrated performance and security solutions
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Cybersecurity
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
OkCupid is an online dating site that uses algorithmic magic to help millions of people connect online and find love. Unlike other dating sites, OkCupid’s core functionality is always free, and the site boasts a rich profile and matching system. The company has quickly risen to rival the superiority of other online dating sites, one of which—Match.com—acquired OkCupid in 2011. Today, with 10 million active users and over one million app installs per week, OkCupid is a favorite destination for people looking to find love online.
The Challenge
OkCupid, a popular online dating site, was looking for a solution to shield its website from online threats and to ensure strong security and high availability for its growing user base. The company needed a solution that could handle its large volume of traffic and provide robust security protection. Additionally, OkCupid wanted to improve its page load times, particularly for its users in the United States and the United Kingdom.
The Solution
OkCupid started using Cloudflare to shield its website from online threats and to ensure strong security and high availability for its growing user base. Cloudflare’s integrated performance and security solutions, and its globally distributed network (43 data centers as of August 2015) were key to this solution. In addition to the robust security protection, the company benefited from improved page load times: in the United States, users on the West Coast experienced a 30% improvement in page load times, and in the United Kingdom, Cloudflare cut page load times by 50%—a dramatic improvement for its UK user base. Both website and mobile users experienced these improvements. OkCupid also experienced speed optimizations to its dynamic content. Cloudflare improved the API response time by performing SSL handshakes closer to end users. Moreover, Cloudflare helped OkCupid avoid TCP slow start by reusing connections between Cloudflare’s edge and OkCupid’s origin.
Operational Impact
Quantitative Benefit
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