Case Studies > Okaïdi Turns to Manhattan Solutions to Develop Distribution Model for Worldwide Use

Okaïdi Turns to Manhattan Solutions to Develop Distribution Model for Worldwide Use

Customer Company Size

Large Corporate

Region

Europe
Middle East
Pacific

Country

France

Product

Manhattan Warehouse Management
Manhattan Extended Enterprise Management
IBM Server Technology
Motorola Radio Frequency Equipment
Microsoft Biztalk Server

Tech Stack

Warehouse Management
Extended Enterprise Management
IBM Server Technology
Motorola Radio Frequency Equipment
Microsoft Biztalk Server

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Digital Expertise

Technology Category

Functional Applications - Warehouse Management Systems (WMS)
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Retail
Apparel

Applicable Functions

Warehouse & Inventory Management
Logistics & Transportation

Use Cases

Inventory Management
Supply Chain Visibility
Process Control & Optimization
Warehouse Automation

Services

System Integration
Software Design & Engineering Services

About The Customer

Established in 1996 and officially launched as a brand in September 2000, Okaïdi has become a leading player in the children’s (0-14 years of age) apparel retail market. Today, Okaïdi owns more than 560 retail outlets in 55 countries throughout Europe, the Middle East, and Pacific regions. The company has grown significantly over the years and aims to continue its expansion into new and emerging international markets. To support this growth, Okaïdi needed to address operational constraints within its supply chain and re-engineer its warehousing and distribution processes to create a scalable and efficient model that could be replicated globally.

The Challenge

To accelerate its growth across many new and emerging international markets, Okaïdi realized it had to eliminate many of the operational constraints within its supply chain and re-engineer its warehousing and distribution processes. As Jean-Luc Soufflet, managing director at Okaïdi confirms: “Managing strong growth is a complex challenge for any company, particularly in an international development context. We consider a robust supply chain infrastructure a key component of our expansion strategy and so the creation of an optimized model in one region, that can be replicated anywhere in the world, was regarded as a crucial aspect of our growth plan.”

The Solution

After a thorough review of the supply chain execution market, Okaïdi selected Manhattan Associates’ Warehouse Management to run on IBM’s server technology, and work in conjunction with radio frequency equipment from Motorola. In addition, Okaïdi selected Manhattan’s Extended Enterprise Management solution to run on Microsoft’s Biztalk server. Together these solutions would help Okaïdi build its optimized supply chain model. Two factors that played a crucial role in the selection of these solutions were Okaïdi’s belief in Manhattan Associates’ ability to address supply chain execution and optimization from source to consumption and, critically, the solutions’ ability to scale in parallel with Okaïdi’s business growth. By implementing Manhattan’s Warehouse Management solution at both of its Roubaix warehouses, Okaïdi vastly improved the efficiency and reliability of its supply chain processes. Furthermore, the optimization, receiving, storage, packing, and shipping functionalities of the Warehouse Management solution enabled Okaïdi to achieve complete control and visibility over its inventory and internal processes. Manhattan’s Extended Enterprise Management solution facilitates the exchange of real-time information between trading partners via the Internet, providing Okaïdi with transparency in the movement of inventory across its supply chain. Through the deployment of Manhattan’s Extended Enterprise Management solution, Okaïdi extended its execution functionalities upstream, to both manufacturing suppliers and logistics services providers, in order to control inventory flows, sourcing, and tracking.

Operational Impact

By implementing Manhattan’s Warehouse Management solution at both of its Roubaix warehouses, Okaïdi vastly improved the efficiency and reliability of its supply chain processes.
The optimization, receiving, storage, packing, and shipping functionalities of the Warehouse Management solution enabled Okaïdi to achieve complete control and visibility over its inventory and internal processes.
Manhattan’s Extended Enterprise Management solution facilitates the exchange of real-time information between trading partners via the Internet, providing Okaïdi with transparency in the movement of inventory across its supply chain.
Through the deployment of Manhattan’s Extended Enterprise Management solution, Okaïdi extended its execution functionalities upstream, to both manufacturing suppliers and logistics services providers, in order to control inventory flows, sourcing, and tracking.
By working together as a team, Okaïdi and Manhattan Associates were able to realize the vision of an optimized supply network, significantly improving supply chain processes and making the business more agile and international.

Quantitative Benefit