OGIO International, Inc. Case Study
Company Size
11-200
Region
- America
Country
- United States
Product
- Domo
Tech Stack
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
OGIO International, Inc. is a company based in Bluffdale, UT, that designs and manufactures a variety of products including bags, backpacks, and travel luggage, as well as umbrellas, caps, and socks. The company markets its products through a network of distributors as well as its online stores in the United States and internationally. OGIO has been in operation for many years and has accumulated a significant amount of data over this period. However, the company was facing challenges in leveraging this data, particularly its sales analytics, to capitalize on sales trends.
The Challenge
OGIO International, Inc., a company that designs and manufactures bags, backpacks, and travel luggage, was struggling to leverage its sales analytics to capitalize on sales trends. The company was dealing with multiple sets of reporting tools, which made data management a complex task. Additionally, there was no system in place to share data in real-time, which hindered the company's ability to make timely decisions based on current data. Furthermore, the company lacked a user-friendly, drillable format for sharing years of data, making it difficult for different departments to access and utilize the data effectively.
The Solution
OGIO implemented Domo, a data analytics tool, to overcome its challenges. Domo allowed OGIO to consolidate its multiple sets of reporting tools into one platform, simplifying data management. The tool also enabled real-time data sharing, allowing different departments to access and utilize the data as needed. Furthermore, Domo provided a user-friendly, drillable format for sharing years of data, making it easier for users to navigate and understand the data. With Domo, OGIO was able to increase productivity, ensure data reliability, and improve operational efficiency. The tool also received positive feedback from the company's business users, including a sales VP and a salesperson who were initially reluctant to use the tool.
Operational Impact
Quantitative Benefit
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