OCUS's Journey to Reduce Carbon Footprint with Greenly

OCUS is a technology company that combines a global network of 35,000 photographers to provide enterprise companies with smart visual content. The company is conscious of the impact of photography in the digital world and is committed to reducing its environmental footprint. OCUS differentiates itself with a responsible approach to the impact of technology on society and a desire to favor the creative arts community, notably through its charter for photographers. The company's clients are major accounts, often sensitive to environmental issues, and are integral to OCUS's sustainability efforts.

OCUS, a company that provides smart visual content to enterprise companies through a global network of 35,000 photographers, was keen to assess its Greenhouse Gas (GHG) emissions. The company was aware of the environmental impact of its operations, particularly in the digital world, and wanted to involve its clients in its sustainability efforts. The challenge was to accurately measure the company's carbon footprint, which was essential for structuring an effective environmental policy and creating a long-term action plan to reduce emissions. The company's carbon footprint was largely due to photographer travel, which accounted for 87.5% of its total emissions. Other significant contributors were the purchase of services and digital operations, each accounting for 4.6% of the total emissions.

OCUS decided to calculate its carbon footprint with Greenly, a scalable measurement solution that combines automation with human intelligence. Greenly's approach resonated with OCUS's values and operations, making it a logical choice for the company. The carbon footprint assessment included direct and energy-related emissions (Scope 1 & 2) as well as indirect emissions caused by service providers and services used by OCUS clients (Scope 3). The results of the assessment showed that OCUS had a footprint of 199t CO2e in 2020, which was half the benchmark of comparable companies on Greenly with their Scope 3 included. The company also discovered that its model of assigning professionals as close as possible to the mission being carried out had already generated avoided emissions.

• The carbon footprint assessment has enabled OCUS to better structure its environmental policy and draw up an action plan to reduce emissions in the long term. The company is in the process of defining its action plan, with main lines already taking shape. OCUS plans to implement an eco-responsible purchasing policy for physical equipment and cloud choices. The company also plans to use the Greenly platform to raise awareness of emission reduction among all its employees. Furthermore, OCUS is working on reducing the travel of its photographers and videographers and raising awareness of the community's choice of transport. The company has also started to raise awareness among its key clients about the number and definition of images it provides, aligning these to the real needs to help them reduce their own impact.

• OCUS's carbon footprint in 2020 was 199t CO2e, which is half the benchmark of comparable companies on Greenly with their Scope 3 included.

• The company's carbon footprint was largely due to photographer travel, which accounted for 87.5% of its total emissions.

• The purchase of services and digital operations each accounted for 4.6% of the total emissions.