OB Design Mounts a Successful Defense Against DDoS Attacks with the Arbor Networks® APS
Customer Company Size
Mid-size Company
Region
- Asia
Country
- Taiwan
Product
- Arbor Networks® APS
Tech Stack
- DDoS Defense
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Cybersecurity & Privacy - Network Security
Applicable Industries
- Retail
Applicable Functions
- Business Operation
Use Cases
- Cybersecurity
Services
- System Integration
About The Customer
OB Design is a leading online fashion retailer in Taiwan, delivering “new fashion every day and surprise every moment,” making shopping fun and affordable for female consumers. This winning combination has skyrocketed the company’s annual turnover to TWD 3 billion in 2015, positioning it as the #1 online fashion retailer for women in the country. Incorporated in 2003, OB Design initially used a content service provider’s online auction platform. By 2007, however, the company had developed its own independent platform and system to manage cash flow, product launch, delivery, and other business processes. Such innovation has fueled performance by driving market awareness and expansion.
The Challenge
OB Design, a leading online fashion retailer in Taiwan, began experiencing invalid traffic flowing into the company’s network during peak hours every night, increasing server workload. This traffic appeared legal, leading the company to add more hosts to keep pace with the growing network demand. However, when it became clear that the increased traffic was not generating a corresponding rise in orders, OB Design realized it was under attack by hackers. The company's initial approach of reviewing the traffic history of each previous day, searching for suspicious IP traffic, and building a blacklist for the firewall proved too time-consuming and ineffective.
The Solution
OB Design chose Arbor Networks® APS for its ability to accurately identify threats and filter unclean traffic. A unique feature—“stateless” attack detection and filtering—allows APS to remain functional during today’s low-volume yet pervasive attacks that can overwhelm stateful devices, such as IPS and firewalls. With the increase in bandwidth demands as business continues to grow, APS gives OB Design the flexibility to increase the appliance’s throughputs by simply activating a new license key without the need for hardware replacement.
Operational Impact
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