NuggetBot's Successful Fundraising Campaign for Operation Underground Railroad

The customer in this case study is PPC Entourage, an agency that helps businesses optimize and expand Amazon sponsored product campaigns to increase sales and profits. In 2019, the company created Days of Nuggets, a charity organization with a mission to raise awareness for the Operation Underground Railroad (O.U.R.), an organization that is fighting to end human trafficking among children of all ages. This was the first year the non-profit hosted the fundraiser “12 Days of Nuggets” where various marketing experts from the Amazon selling and e-commerce space gathered to share knowledge, tips, and insights, followed by an Amazon Mega Event webinar to further help attendees grow their Amazon business while gathering donations for the cause.

PPC Entourage, an agency that optimizes and expands Amazon sponsored product campaigns, created a charity organization called Days of Nuggets in 2019. The organization's mission was to raise awareness for Operation Underground Railroad (O.U.R.), a non-profit fighting against child human trafficking. In their first year, they hosted a fundraiser called '12 Days of Nuggets', where marketing experts from the Amazon selling and e-commerce space shared knowledge and insights. The challenge was to raise awareness and reach more potential donors for O.U.R. To achieve this, Days of Nuggets partnered with Angela Allan and Trilce Jiron on a Chat Marketing campaign. Their goal was to keep people involved in the event and encourage donations for O.U.R. They faced the challenge of engaging attendees, collecting their contact information, and encouraging them to donate.

To address the challenge, Angela and Trilce created NuggetBot, a website pop-up for the live event landing page. The pop-up offered attendees $500 in instant Amazon seller gifts in exchange for their details. Once in the Messenger conversation, users were prompted to give their email and phone number in exchange for the $500 gift, and the opportunity to donate. If someone didn’t provide their info, a smart delay was used to send a 20-minute follow-up reminding them to retrieve their free gift. Another smart delay was used to send a 2-hour follow up encouraging people to donate to O.U.R. To further encourage donations, a tiered prize system was set up. Depending on the donation amount, contestants could win Amazon Seller Prizes ranging from $2,000 to $30,000. The landing page also had a Customer Live Chat to answer any last-minute questions. The event was also streamed from the Event Landing Page to Facebook Live, where viewers could interact and win prizes.

• The campaign was a success, helping Days of Nuggets connect in a meaningful way with its audience and gain a new way to drive donations for the non-profit. The use of NuggetBot, a website pop-up, and a tiered prize system effectively engaged attendees and encouraged them to donate. The campaign also successfully collected contact information from attendees, which can be used for future fundraising efforts. The live streaming of the event on Facebook Live also increased engagement and reach. The campaign demonstrated the power of innovative digital marketing strategies in raising awareness and funds for a noble cause.

• Raised over $45,000 in donations for O.U.R.

• Gained 304 subscribers from January 7th to January 21st

• The donations website pop-up made 4735 impressions, with 269 opt-ins