NRL Mortgage Creates a Better Home for Data With Domo
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Domo BI & Analytics
- RM Analyze App
Tech Stack
- Business Intelligence
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
NRL Mortgage is a financial services company with 80 branches licensed in 48 states across the United States. The company is relied upon by customers nationwide to ensure their home purchases go smoothly, with every detail meticulously taken care of. To meet these high expectations, NRL Mortgage depends on Domo and Richey May. The company was previously using a BI tool designed for the mortgage industry, but this tool was not capable of leveraging data from other systems such as the general ledger, payroll, or CRM. This limitation prevented NRL Mortgage from making fully informed business decisions. The company also struggled to accurately track which lead sources generated a positive ROI, making it difficult to know where to invest its marketing time and budget.
The Challenge
NRL Mortgage, a company with 80 branches licensed in 48 states, was previously using a BI tool designed specifically for the mortgage industry. While this tool was effective for Loan Origination System (LOS) use cases, it was not capable of leveraging data from other systems such as the general ledger, payroll, or CRM. This limitation prevented NRL Mortgage from making fully informed business decisions. Additionally, the company struggled to accurately track which lead sources generated a positive ROI, making it difficult to know where to invest its marketing time and budget. The company also faced challenges in tracking loan officer performance and managing its headcount effectively.
The Solution
NRL Mortgage adopted Domo's BI & Analytics product and the RM Analyze App developed by Richey May, a Domo partner. This solution enabled NRL Mortgage to leverage best-in-class business intelligence across its loan origination process, operations, marketing, finance, and accounting. The company can now track KPIs such as cost to originate, profitability per loan officer, headcount productivity, and more. Domo also helps NRL Mortgage track and manage its leads more effectively, allowing the company to accurately manage its loan acquisition costs and reduce expenses. Furthermore, Domo aids in tracking loan officer performance and managing operations, ensuring that loans do not get stuck at any point in the mortgage process.
Operational Impact
Quantitative Benefit
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