NorthShore Care Supply Serves Customers More Effectively with Domo
Company Size
11-200
Region
- America
Country
- United States
Product
- Domo BI & Analytics
Tech Stack
- Business Intelligence
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
NorthShore Care Supply is a company founded by Adam Greenberg with the mission to empower people to live with the freedom and dignity they deserve. The company was established twenty years ago when Greenberg's father struggled to manage incontinence and there were no products on the market that would help him adequately manage incontinence while maintaining privacy and dignity. NorthShore Care Supply makes and discreetly delivers high-quality incontinence products and supplies. The company has a revenue of $25 - $50 million and is partnered with BT Partners.
The Challenge
Before implementing Domo, NorthShore Care Supply relied on a combination of internally built dashboards and basic analytics solutions to manage its analytics needs. However, having data stored in many locations and formats made it challenging for NorthShore to analyze its customer needs. The company's rapid business growth found it struggling to keep pace, requiring NorthShore to seek out a more capable BI solution. One of NorthShore’s key customer acquisition tools is its sampling program, which allows customers to try a product to find the right fit before placing an order. However, NorthShore was struggling to effectively track the sampling program and target its marketing communications towards interested prospects.
The Solution
NorthShore discovered Domo, a more capable BI solution, to manage its analytics needs. Today, NorthShore relies on Domo to power its customer acquisition and retention strategies. By analyzing page views, order frequency, average order value, and the types of products being ordered, NorthShore now has a clearer understanding of its customer needs, allowing the company to better focus its marketing spend. Using Domo, NorthShore can better track the sampling program and more precisely target its marketing communications towards interested prospects to quickly turn these individuals into long-term customers. To ensure that customers always have the products they need, NorthShore relies on Domo to provide more visibility into inventory and the company’s global supply chain. NorthShore used Domo to analyze the company’s shipping operations, which helped NorthShore reassess where to place additional distribution centers to minimize the distance between warehouses and customers, further reducing transit times and lowering shipping costs.
Operational Impact
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