Bubble Group > Case Studies > Northern Raised: Revolutionizing Meat and Fish Delivery with IoT

Northern Raised: Revolutionizing Meat and Fish Delivery with IoT

Technology Category

Application Infrastructure & Middleware - Event-Driven Application
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings
Cement

Applicable Functions

Procurement
Sales & Marketing

Use Cases

Last Mile Delivery
Retail Store Automation

Services

System Integration

About The Customer

Northern Raised's customers are individuals who value high-quality, naturally-raised meats and fish and prefer the convenience of home delivery. They are likely health-conscious and environmentally aware, preferring grass-fed products for their superior nutritional profile and lower environmental impact. These customers appreciate the ability to customize their monthly box selections and manage their subscriptions through a user-friendly platform. They value transparency and convenience, appreciating features like the delivery zone checker and the minimum order requirement that ensures they receive a substantial quantity of products with each delivery. The integration of Stripe for payment processing also provides them with a secure and reliable method for online transactions.

The Challenge

Northern Raised, a company specializing in the delivery of grass-fed, naturally-raised meats and fish, faced the challenge of creating a user-friendly platform for their customers. They needed a system that would allow users to browse their products, check delivery zones, create an account, and manage a shopping cart. The platform also needed to integrate with Stripe for payment processing and provide a user account dashboard for managing subscriptions and monthly box selections. On the administrative side, the platform needed to facilitate order and customer management, analyze Lifetime Value (LTV), and track product counts. The challenge was to find a solution that was flexible and customizable to meet these unique needs.

The Solution

The co-founders of Northern Raised, Andrew Pottruff and Zack Langlois, chose Bubble, a no-code platform, to build their application. Bubble's flexibility and customizability made it the ideal solution for their unique needs. The app they built is a customizable monthly subscription solution for their business. It includes a front-end ordering system, Stripe payment integration, and a user account dashboard. Users can manage their subscription status and monthly box selections, while the admin dashboard allows the management of orders, customers, LTV analysis, product counts, and more. The app also includes a 'delivery zone checker' and a shopping cart that requires a minimum $150 order to checkout. Once the checkout is successful, a new order is created in the database and the user is redirected to their account dashboard. The app also schedules a backend workflow to run on the user's next monthly processing date, allowing offline charging via the user's Stripe payment method and creating a new order based on the existing selections in their cart.

Operational Impact

The use of Bubble's no-code platform has resulted in significant operational benefits for Northern Raised. The flexibility and customizability of the platform have allowed the company to quickly adapt to customer feedback, such as the need for complete customization of box selections. This adaptability has likely improved customer satisfaction and retention. The integration of SendGrid for transactional email services has streamlined communication with customers, improving efficiency and professionalism. The ongoing integration of Klaviyo for Email Marketing is expected to enhance customer understanding and targeting, potentially increasing sales. The development of a referral program and new promotional strategies are also likely to drive customer acquisition and revenue growth.

Quantitative Benefit