National Belgian newspaper publisher enables operational management to report and analyse over 40 million records within 40 seconds
Company Size
1,000+
Region
- Europe
Country
- Belgium
- France
Product
- QlikView
Tech Stack
- Oracle
- SQL
- ETL
- Talent Openstudio
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Groupe Rossel is a multimedia publishing house that covers print, radio, television, and internet in Belgium and Northern France. The company is well known for publishing the national Belgian newspaper ‘Le Soir’, the regional newspaper ‘Sudpresse’ and the free paper ‘Vlan’. Since the 90’s, the company has transformed itself from a newspaper publisher to a multimedia company encompassing advertising, print, radio, television and internet in Belgium and the northern part of France. An independent, family-run Belgian company, Groupe Rossel publishes sixteen daily newspapers, thirty weekly magazines and half a dozen monthly magazines. In 2007, Groupe Rossel celebrated its 120th anniversary.
The Challenge
Groupe Rossel, a multimedia publishing house, was facing challenges in providing uniform reporting and analysis capabilities for the diversified business lines and companies within the group. The group's operational management teams required data to optimize their business lines, including distribution, sales, subscriptions, and marketing. However, the company did not have a strategy in place to support these data and reporting requests. For instance, figures on sales and subscriptions required two full-time IT employees spending three days a week to generate the report, while two full-time business line employees spent five days a week gathering the required data.
The Solution
Groupe Rossel deployed QlikView on top of the multiple ERP systems to provide each business line with reporting and analysis capabilities for distribution, market penetration, sales, subscriptions, distribution, and marketing. The IT department of Groupe Rossel started with the deployment of QlikView as its uniform BI platform on top of their ERP systems for sales, subscriptions, advertising, and B2C marketing. Today, Groupe Rossel has four main QlikView applications deployed for sales, subscriptions, advertising, and marketing. The sales application monitors on a daily basis the sales results of the newspapers and magazines on different levels, which also enables Groupe Rossel to optimize distribution to the kiosks.
Operational Impact
Quantitative Benefit
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