More with Less Today Increases Revenue and Engagement with Marfeel's Mobile Solutions
Company Size
11-200
Region
- America
Country
- United States
Product
- Marfeel's mobile website solution
- Marfeel's mobile app
Tech Stack
- Mobile Web Development
- Mobile App Development
- Data Analysis
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
More With Less Today was founded in 2009 by Lori Felix, a newly empty-nester mom who wanted to share her frugal ideas about how to save money while still living a good life. The website and its editorial team cover a wide range of topics related to getting the most out of life through creativity, fun, and smart spending. The website was facing a challenge as many of its users were switching from desktop to mobile, and the existing site was not optimized for mobile use. The goal was to create a mobile-dedicated version of the site that would be more convenient for users and provide a new source of income.
The Challenge
More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go.
The Solution
Marfeel provided a solution by building a new mobile website for More With Less Today. This new site laid the foundations for a better user experience and deeper engagement, both of which directly contributed to optimized ad revenue. Marfeel's proprietary technology was used to continually analyze and optimize data, ensuring a better presentation and layout of content while generating a new revenue source. In addition to the mobile website, Marfeel also built a new mobile app for More With Less Today. This app allowed for a wider reach to customers, easy mobile discovery, and deeper user dedication.
Operational Impact
Quantitative Benefit
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