mobileStorm Customer Engagement Optimized by Mobile Network Location
Company Size
200-1,000
Region
- America
Country
- United States
Product
- mobileStorm MXM platform
- LocationSmart’s cross-carrier network location service
Tech Stack
- Cloud-based platform
- API Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Geofencing
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
mobileStorm Inc. is a mobile communications and email marketing company that provides a cloud-based Mobile Experience Management (MXM) platform. This platform enables customers to develop, send, and analyze multichannel campaigns via email, SMS, push, and in-app messaging. The company works with customers to create interactive messaging workflows that deliver catered communications to specific audiences when they are most receptive. As mobile device adoption continues to grow exponentially, the environment for businesses involved in mobile messaging is extremely competitive. In its ongoing efforts to innovate, mobileStorm began working with businesses involved in casinos and gaming as these industries have openly embraced mobile technologies.
The Challenge
mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.
The Solution
mobileStorm chose LocationSmart’s cross-carrier network location service for its expansive reach, secure carrier connections, and real-time reporting capabilities. This service is available via LocationSmart’s cloud-based platform, which provides comprehensive location, messaging, geofencing, and consent management services. It also provides coverage for 95 percent of U.S. mobile subscribers due to LocationSmart’s strong relationships with wireless carriers. mobileStorm utilizes carrier network location services to obtain lat/long coordinates for mobile devices opted into receive timely offers. This allows mobileStorm customers to pinpoint user location and use this data to test, measure, and optimize message scheduling so recipients receive communications when they are most likely to act. Integrating LocationSmart’s services enabled mobileStorm’s casino clients to send easily redeemable targeted offers to players who were on or near their casino or were on a competitor’s property.
Operational Impact
Quantitative Benefit
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