Mobile information helps HSBC Waratahs get close to supporters
Company Size
1,000+
Region
- Pacific
Country
- Australia
Product
- OneBlink
Tech Stack
- Mobile Service Delivery Software
- Website Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The HSBC Waratahs is a professional rugby team based in New South Wales, Australia. The team has a diverse supporter base that spans various age groups, from older, traditional fans to younger, tech-savvy individuals. The Waratahs have a strong following and are committed to providing their supporters with the best possible experience, both on and off the field. To achieve this, they have invested in digital strategies to keep their fans informed and engaged. The team collaborates with technology and consulting services companies to implement innovative solutions that cater to the evolving needs of their supporters.
The Challenge
In the past, sports supporters relied on printed newsletters and newspapers for information about their favorite teams. However, these sources lacked immediacy and were not always up-to-date. With the advent of websites in the 1990s and 2000s, sports organizations began to communicate more directly with their supporters, offering real-time updates and services. Despite this, the need for even more immediate and accessible information led to the exploration of mobile information services. The HSBC Waratahs rugby team recognized the potential of mobile services to enhance supporter engagement by providing timely and relevant information directly to their mobile devices.
The Solution
In early 2011, the Waratahs Rugby team partnered with EcoView Global to deliver website content to mobile devices. This initiative was part of a broader digital strategy based on extensive research into supporter behavior and information needs. EcoView introduced the Waratahs to OneBlink, a mobile service delivery software platform that could repurpose website data for mobile delivery. This approach allowed the team to provide real-time updates and information to supporters without creating new web pages or rewriting content. The OneBlink platform supported a wide range of mobile devices, ensuring accessibility for all supporters, regardless of their preferred technology.
Operational Impact
Quantitative Benefit
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