Mitchell 1® Drives Revenue and Accelerates Market Share with the MarkLogic® Database
Company Size
1,000+
Region
- America
Country
- United States
Product
- ProDemand
- SureTrack
- MarkLogic Database
Tech Stack
- Database Management
- Data Integration
- Search and Semantics Capabilities
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Automotive
Applicable Functions
- Maintenance
- Product Research & Development
Use Cases
- Predictive Maintenance
- Vehicle Performance Monitoring
Services
- Data Science Services
- System Integration
About The Customer
Mitchell 1 has been a leader in providing information solutions aimed at simplifying the everyday tasks of automotive professionals and making their jobs easier for nearly a century. Through its automotive repair services, Mitchell 1 is able to provide the high-quality, interactive and expert advice that leads to on-time and on-estimate repairs. The company's vision is to leverage data in order to improve the value of the tools of its parent company, Snap-onR. Mitchell 1 aims to transform its business from a technology provider to a content provider.
The Challenge
Mitchell 1, a leader in providing information solutions for automotive professionals, faced challenges with managing and integrating complex data from multiple sources. The company's online manuals were based on a relational database, which was struggling to handle the growing volume and disparate types of data. The company saw an opportunity to integrate its data and turn it into a competitive advantage. However, the increasing data types and volume were making data integration with a relational database time consuming and costly. To maintain its industry leadership and continue to outpace competitors, Mitchell 1 needed to offer up-to-the-minute, relevant, rapidly searchable and comprehensive repair information.
The Solution
Mitchell 1 selected the MarkLogic® database to solve its existing data integration and management challenges, as well as to provide a foundation for new revenue-driving services and product enhancements. The MarkLogic database powers the following Mitchell 1 services: ProDemandR, which provides full OEM repair, estimating, maintenance, and real-world experienced-based information in one easy-to-use product. It's built to help auto service professionals work faster and more accurately. The MarkLogic database also powers ProDemand's 1SearchTM feature that streamlines the search process to provide comprehensive, categorized repair information in an easy-to-use interface. SureTrack®, an all-in-one diagnostic information resource that is a unique combination of intelligence and expertise to help aftermarket automotive shops increase accuracy and efficiency from diagnosis to completed repair. Additionally, portions of the data from Mitchell 1's MarkLogic database are utilized by handheld diagnostics platforms.
Operational Impact
Quantitative Benefit
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