Miracle Mink Hair's Revenue Boost with Conversational Pop-up

Miracle Mink Hair is a company founded by success coach Shashicka Tyre-Hill. The company provides all-natural and organic hair and skincare products that help solve hair growth and skin issues. Shashicka, who faced alopecia herself, set out to develop products that would allow people's hair to grow naturally and without harsh chemicals. The aim was to decrease bald spots, alopecia, thinning hair, and other hair issues. The company's mission is to help customers regain confidence in their beauty by helping them be confident in their purchases.

Miracle Mink Hair, a provider of all-natural and organic hair and skincare products, was facing a challenge in helping their customers find the right products for their specific hair and skin conditions. The company was inundated with daily queries from customers asking for advice on the best products for their hair conditions and the right type of serum, shampoo, and conditioner to use. The company's goal was to improve the shopping experience for their customers, but they were unaware that this would eventually become a significant revenue driver. In January, Octane AI, the solution they implemented, accounted for 27% of Miracle Mink Hair's overall revenue.

Miracle Mink Hair implemented Octane AI's Conversational Pop-up, a new type of pop-up that acts as a mini-quiz, to help customers find the right products. This interactive tool provides immediate value by offering a product, recommending a product, and allowing consumers to add to their cart, all from a single pop-up. The process begins by enticing customers with a reward and asking them a key question about what they are shopping for. This information is then used to personalize the customer's experience. The next step is to collect an opt-in (email or phone number) to share the offer code or discount and build a relationship with the customer. Finally, product recommendations are given based on the customer's initial answer, and they are enabled to add to their cart directly from the pop-up. The Conversational Pop-up was used for exit intent, triggered only when people are about to leave the website.

• The implementation of Octane AI's Conversational Pop-up significantly improved the shopping experience for Miracle Mink Hair's customers. The interactive tool not only helped customers find the right products for their specific hair and skin conditions but also provided immediate value by offering a product, recommending a product, and allowing consumers to add to their cart, all from a single pop-up. This resulted in a more personalized shopping experience for customers, leading to increased customer satisfaction and loyalty. Furthermore, the Conversational Pop-up also served as a valuable tool for collecting customer data, which can be used for future marketing and customer relationship building efforts.

• $154,000 revenue generated with a conversational pop-up in one month (Jan-Feb 2022), with 6-month revenue nearing 1M.

• 38,000 zero-party data points collected in a month with a conversational pop-up and quiz.

• 58,000 emails collected with the conversational pop-up and quiz.