Minute Media Protects Revenue Using Real-Time Data Insights and Alerts from Anodot
Company Size
1,000+
Region
- Middle East
Country
- Israel
Product
- Voltax
- Google Ad Manager
- Anodot
Tech Stack
- Data Aggregation
- Data Analysis
- Anomaly Detection
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Fraud Detection
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Founded in Israel in 2011, Minute Media is a leading technology and digital content company. Minute Media’s owned and operated content portfolio now consists of six global sports and entertainment brands, which are powered by the company’s own proprietary publishing platform. Among the offerings is a video player used internally by Minute Media as well as externally by publishing partners who want to run ads and content on their websites but don’t have their own content. The company’s technology platform also includes video creation capabilities, a video management system, and a library of broad content. Minute Media believes that video is the future of content, and it certainly is the company’s future. Content provided to partners by Minute Media becomes ad-supported if it’s hosted on the company’s video player. The video player technology gets more than one billion video views per month from hundreds of millions of users globally. This enables a business model in which Minute Media shares ad revenue with its partners.
The Challenge
As Minute Media’s business scaled, it became increasingly difficult to keep tabs on incidents that impacted user experience, revenue, and costs. The company needed a solution that could help identify underlying issues in the platform to prevent penalties with Google and other supply-side platforms, understand issues with the integrity of data aggregated from a wide variety of sources, improve the ad profit margins, especially during consistently changing patterns such as the pandemic, and prevent revenue loss by quickly notifying of fraudulent bot clicks on video ads. Prior to Minute Media adopting Anodot, data analysts extracted data and worked with it manually to try to spot anomalies or trends. This manual process was untenable, especially as the company grew, leading Minute Media to begin looking for an automated solution to identify anomalies in the business data.
The Solution
Minute Media’s AdOps, BI and SEO, and sales and marketing teams have integrated Anodot into their data aggregation and analysis. They’re leveraging the platform to proactively protect revenue, investigate data integrity and platform issues, and improve ad performance. Anodot’s autonomous anomaly detection capabilities are used for numerous use cases. One of the big ones is reclaiming revenue from Google Ad Manager. At the end of each month, Google has a process where they deduct revenue from all publishers according to their own internal algorithm. Anodot can tell Minute Media exactly which unit the bad traffic is coming from and which partner was bidding on it. They can look into the bid level data in the API and then they can further question Google on these penalties. Using Anodot, the company is able to pull up to 400 VAST error types, and each type has a specific explanation that allows someone to investigate the conditions of the errors and, hopefully, resolve them and keep them from happening again.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Remote Temperature Monitoring of Perishable Goods Saves Money
RMONI was facing temperature monitoring challenges in a cold chain business. A cold chain must be established and maintained to ensure goods have been properly refrigerated during every step of the process, making temperature monitoring a critical business function. Manual registration practice can be very costly, labor intensive and prone to mistakes.
Case Study
Retail Uses RFID to Enable Cold Chain Monitoring
Like most grocery retailers, Hy-Vee is faced with the challenge of providing the highest quality products to its shoppers. Shoppers want the longest possible shelf life from perishable products and expect a consistent product experience each time they shop. Controlling the quality of products sold leads to shopper loyalty, which is of paramount importance to the success of Hy-Vee. Before products arrive in stores, Hy-Vee's distribution centers (DCs) handle items including dairy products, fresh meats, seafood, deli items, produce and frozen goods, all of which have different temperature needs and sensitivities. During transit from suppliers to DCs, Hy-Vee has limited visibility and temperature management abilities due to large amount of supplier managed transportation. For instance, during a week-long transit, a supplier's carrier equipment may malfunction, causing an item to thaw and then refreeze once repairs are made. Hy-Vee sought help from TempTRIP, an RFID solution provider that focuses on shipping, storage, receiving, and temperature control. TempTRIP's EPC RFID tags use Impinj chips to monitor and report temperature readings throughout the shipping and receiving process. The tags can also be re-configured and re-used, a unique feature within the current market of temperature monitoring devices.
Case Study
Covisint Improves Mitsubishi's Collaboration With Its Supply Chain
Mitsubishi sought to improve supplier relationships on a global basis and to offer an easy-to-use solution to interact with them. In August 2004, Mitsubishi selected Covisint’s platform to help improve sharing of information and collaborative business processes with its global suppliers. Covisint enabled Mitsubishi to provide its suppliers with immediate access to information and applications to obtain more collaborative working relationships
