Database
Suppliers Case Studies Use Cases Terms
IIoT Top 100
 IoT Spotlight Podcast
Contact
EN
中文
ManyChat > Case Studies > Mindvalley's Success with Instagram Automation: A 522% Increase in Masterclass Sign-Ups

Mindvalley's Success with Instagram Automation: A 522% Increase in Masterclass Sign-Ups

ManyChat Logo
Technology Category
  • Analytics & Modeling - Robotic Process Automation (RPA)
  • Networks & Connectivity - Radio Access Network
Applicable Industries
  • Education
  • Healthcare & Hospitals
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Leasing Finance Automation
  • Material Handling Automation
About The Customer

Mindvalley is an ed-tech company that aims to provide an equivalent of an ivy league education at a fraction of the cost. The company primarily sells a subscription to its online courses that are marketed through free topical webinars and masterclasses. Mindvalley helps over 17 million students around the world by sharing ideas and teachings from experts and authors who specialize in personal growth, spirituality, entrepreneurship, and overall health and mental well-being. The company has over 1.3 million Instagram followers and is committed to innovation and superior customer support.

The Challenge

Mindvalley, an ed-tech company, was facing a challenge in driving up lead acquisition for its masterclasses. The company was primarily dependent on swipe up stories and link in bio to drive people from awareness to the masterclasses. With over 1.3 million Instagram followers, the company was receiving a large number of direct messages about its masterclasses. The team was looking for a solution to respond to these messages more quickly than manually answering them. The goal was to use Instagram Automation not only to increase masterclass sign-ups but also to provide a more personalized experience for followers and drive more engagement.

The Solution

Mindvalley collaborated with Natasha Takahashi of School of Bots to create an automated campaign and conversation design using ManyChat’s Flow Builder. They used organic Instagram content to promote the upcoming masterclasses and encouraged followers to DM them with a specific word, phrase, or emoji to chat with them in Instagram Messenger. When followers interacted with Mindvalley’s content, they were prompted to message Mindvalley in Instagram Messages with a keyword. This keyword would trigger an automated response from ManyChat. Mindvalley also collected demographic data about the person’s goals, challenges, and experience level with specific topics to tailor message copy and offers. The Mindvalley team could jump into a chat to support people further if needed using ManyChat’s Live Chat feature.

Operational Impact

  • The implementation of Instagram Automation by ManyChat has significantly improved Mindvalley's operational efficiency and customer engagement. The automated campaign and conversation design have not only increased the masterclass sign-ups but also provided a more personalized experience for followers. The use of keyword automation has made it easier for the team to manage and respond to the influx of direct messages from followers. The data collection feature has enabled the team to understand their customers better and tailor their messages and offers accordingly. The Live Chat feature has allowed the team to provide personalized customer care and instant support, significantly reducing the response time. The success of the campaign has demonstrated the effectiveness of Instagram Automation in improving customer engagement and lead generation.

Quantitative Benefit

  • 522% increase in Masterclass sign-ups

  • 99% decrease in response time on Instagram

  • 7,296+ ManyChat contact list growth

Related Case Studies
Hospital Inventory Management
Gas Pipeline Monitoring System for Hospitals
IoT Based Health Monitoring System
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Harnessing real-time data to give a holistic picture of patient health

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Learn more
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Learn more
Case Study
Harnessing real-time data to give a holistic picture of patient health
Every day, vast quantities of data are collected about patients as they pass through health service organizations—from operational data such as treatment history and medications to physiological data captured by medical devices. The insights hidden within this treasure trove of data can be used to support more personalized treatments, more accurate diagnosis and more advanced preparative care. But since the information is generated faster than most organizations can consume it, unlocking the power of this big data can be a struggle. This type of predictive approach not only improves patient care—it also helps to reduce costs, because in the healthcare industry, prevention is almost always more cost-effective than treatment. However, collecting, analyzing and presenting these data-streams in a way that clinicians can easily understand can pose a significant technical challenge.
Learn more
© 2015-2024 IoT ONE Limited | Privacy Policy

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.