Bullhorn > Case Studies > Meridian Technologies Boosts Response Rates by 240% with TextUs + Bullhorn Integration

Meridian Technologies Boosts Response Rates by 240% with TextUs + Bullhorn Integration

Applicable Industries

Telecommunications

Applicable Functions

Human Resources

Services

Training

About The Customer

Meridian Technologies is an IT staffing firm that understands the power of texting in reaching out to prospects and candidates. The firm was using a BYOD model, with recruiters using their personal cell phones for text outreach. However, this model was not adopted company-wide due to comfort issues among some recruiters. The firm is metrics-driven and was looking for a text messaging solution that could provide the necessary analytics to drive growth. They were not satisfied with the bundled or BYOD texting solutions and the limited capabilities of the texting bundled with their tech suite.

The Challenge

Meridian Technologies, an IT staffing firm, was facing a significant challenge in adopting text messaging company-wide. The recruiters were using their personal cell phones to text with prospects and candidates, which resulted in great response rates over email and phone outreach. However, not all recruiters were comfortable using their personal devices for this purpose. Furthermore, the BYOD (bring-your-own-device) model that the firm was using provided no insight into the quality, frequency, and efficacy of text outreach, leaving a significant gap in their analytics. The firm was also dissatisfied with the bundled or BYOD texting solutions and the stripped-down capabilities of the texting bundled with their tech suite.

The Solution

Meridian Technologies adopted the business-class text messaging software, TextUs, and integrated it with their Bullhorn ATS. This solution improved team text adoption, boosted submission rates, and increased response rates by 240%. It also saved recruiters time and provided transparency into their candidate outreach strategy. The firm saw an uptick in team adoption of texting and widespread improvements in response rates. Text messaging also boosted the efficiency and response rate for Meridian’s emails and phone calls. The firm uses text messaging to get their candidates to respond to emails and phone calls that would otherwise go ignored. TextUs has also changed Meridian’s email and voicemail strategy, giving them a clear picture into the outreach tactics that work for their candidates.

Operational Impact

The integration of TextUs with Bullhorn ATS has brought about significant operational improvements for Meridian Technologies. The firm has seen an uptick in team adoption of texting, leading to widespread improvements in response rates. The solution has also boosted the efficiency and response rate for Meridian’s emails and phone calls, with text messaging being used to prompt candidates to respond to emails and phone calls that would otherwise go ignored. This has changed Meridian’s email and voicemail strategy, giving them a clear picture into the outreach tactics that work for their candidates. The solution has also provided the firm with the much-needed transparency into their candidate outreach strategy.

Quantitative Benefit