Mejor Contigo SLU's Mobile Website Optimization with Marfeel
Company Size
1,000+
Country
- Spain
- Worldwide
Product
- Marfeel's mobile website design
- Marfeel's proprietary technology
- Marfeel's platform
Tech Stack
- Mobile website development
- Data analysis and optimization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Mejor Contigo SLU is a digital marketing global media company that specializes in software development and online content creation. The company focuses on lifestyle and technology, covering topics of teamwork, innovation, high technology, and social responsibility. Mejor Contigo's main projects are www.mejorconsalud.com and www.lamenteesmaravillosa.com, both internationally-recognized Spanish content portals. Other prominent publications include lamenteesmaravillosa.com, mejorconsalud.com, viverepiusani.it, amelioretasante.com, and melhorcomsaude.com. The company's main target audience is Spanish-speaking audiences worldwide.
The Challenge
Mejor Contigo SLU, a global media company specializing in software development and online content creation, faced a challenge with its mobile sites. The company's mobile sites were initially developed and maintained in-house. However, as traffic began to grow and audience usage shifted to mobile, the company realized the need for a more professional-looking, faster-loading website. The company's main projects, www.mejorconsalud.com and www.lamenteesmaravillosa.com, along with other publications, needed improved design and user experience, improved SEO, increased mobile traffic and time spent on websites, and maximized mobile monetization through increased page views.
The Solution
Marfeel, a mobile website design and performance-focused company, was brought in to address Mejor Contigo's challenges. Marfeel built 26 brand new mobile websites for Mejor Contigo's various publications. These websites were mobile-adaptive, native, brand-conscious, and monetization-driven. They took user experience into consideration and drove deeper engagement and more page views per user, contributing directly to optimized ad revenue. Marfeel's proprietary technology was used to continually analyze and optimize data, ensuring a better presentation/layout of content while substantially increasing revenues. Following the success of their new websites, Mejor Contigo's publications planned to launch new native mobile apps using the Marfeel platform.
Operational Impact
Quantitative Benefit
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