Mediamarket of Italy Enhances the Customer Experience with Brocade
Company Size
1,000+
Region
- Europe
Country
- Italy
Product
- Brocade Mobility 650 Access Points
- Brocade Mobility RFS6000 Controllers
- AirDefense 4250 Appliance for Brocade Mobility
Tech Stack
- Wireless LAN
- Wi-Fi
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Networks & Connectivity - WiFi
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- System Integration
About The Customer
Mediamarket is part of Media-Saturn Group, the leading consumer electronics retailer in Europe. It was founded in Italy more than 20 years ago, when the first store opened in Lombardy, and quickly became the country’s first non-food chain. Today, 113 Mediamarket-owned stores— each averaging 2500 square meters and totaling more than 7500 employees—can be found in major shopping centers across Italy. Mediamarket credits its continued success with a solid market strategy focused on anticipating customers’ needs. Its ability to constantly offer customers the latest technologies, low prices, convenience, and excellent service has made it the leading electronics chain store in Italy. Two years in a row, Media World, a Mediamarket branded store, has been voted Retailer of the Year for consumer electronics by more than 165,000 consumers.
The Challenge
Mediamarket, a leading consumer electronics retailer in Italy, wanted to enhance the customer experience in its stores by introducing Wi-Fi. The company wanted to provide wireless coverage to all of its stores, supporting a large number of clients including laptops, smartphones, and Smart TVs. The technical requirements of the project emphasized security, service availability, and scalability of the solution. The company also wanted a solution that could support multiple simultaneous connections and the eventual addition of VoIP over Wi-Fi. The solution needed to be flexible to provide optimal coverage for different store layouts.
The Solution
After reviewing several offerings, Mediamarket decided that Brocade® WLAN solutions best met the company’s requirements. The company selected Brocade Mobility 650 Access Points (APs) with a/b/g/n technology for Wi-Fi coverage, plus two Brocade Mobility RFS6000 Controllers to help ensure high reliability and availability for all of its wireless services. The AirDefense 4250 Appliance for Brocade Mobility provided the necessary tools for network management, security, and remote monitoring. The WLAN was designed with two separate logical accesses on the same AP to support two distinct Wi-Fi networks: one for visitors in the store, and one for internal use by employees. This helped maximize security and guard against intrusion.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
