Media Conglomerate Dainik Bhaskar Accelerates Website Performance with A10 ADC
Company Size
1,000+
Region
- Asia
Country
- India
Product
- A10 ADC
- ACOS
- Fortinet firewall
Tech Stack
- RAM caching
- TCP multiplexing
- Software Defined Networks (SDNs)
- Global Server Load Balancing (GSLB)
- Web Application Firewall (WAF)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Cybersecurity & Privacy - Network Security
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Quality Assurance
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
India’s largest media conglomerate, Dainik Bhaskar, first began publishing in the year 1956 in Bhopal and the central province of Gwaliorto, to fulfill the need for a Hindi language daily newspaper. The newspaper went by the name Subah Savere in Bhopal and Good Morning India in Gwalior. It was renamed twice, in 1957 as Bhaskar Samachar and in 1958 as Dainik Bhaskar. In 2010, Dainik Bhaskar became the number one circulated daily newspaper in India – and number 11 worldwide. DB Corp Ltd. is India’s largest print media company. It publishes 8 newspapers with 66 editions and 199 sub editions in 4 languages (Hindi, Gujarati, English and Marathi) across 13 states in India. DBCL’s flagship newspapers Dainik Bhaskar (in Hindi) established in 1958, Divya Bhaskar and Saurashtra Samachar (in Gujarati) have a combined average daily readership of 19.8 million, making them one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu. The company’s other business interests also span the radio segment through the brand “My FM” Radio station with presence in 7 states and 17 cities, and a strong online presence in Internet portals.
The Challenge
Dainik Bhaskar Group required a solution that could manage its network traffic during spikes. The newspaper organization was previously using a Fortinet firewall with a basic load balancer that provided limited features and scalability. Dainik Bhaskar maintained several news delivery network platforms, and these platforms faced frequent traffic spikes. Application usage surged whenever any major events occurred. Whenever significant news announcements were made, network traffic would typically spike between 30% to 70%. With 15 websites across the region and nationwide, the critical challenge was to improve Dainik Bhaskar’s website performance during peak traffic when many users were trying to access a single website at the same time.
The Solution
Following the proof of concept (POC), Dainik Bhaskar Group selected A10 Networks® ADC to optimize its website performance. After installation, website performance improved appreciably, and the A10 ADC solution ensured low website latency even when application traffic spiked. More than 20 server farms were deployed, allowing the same physical server to be used across different applications and environments. The A10 ADC solution enabled better scalability and management of traffic spikes by accelerating web traffic through RAM caching and compression. A10’s Transmission Control Protocol (TCP) multiplexing feature ensured that few connections were opened on the web server, enabling requests to be processed more quickly. Its built-in intelligence meant that the A10 ADC was able to perform periodic health checks and to alert the network administrator whenever a server went down. Another important benefit was that the same physical server could be deployed when other farms were not available. A10 Networks ADC product line of high-performance Application Delivery Controllers has helped Dainik Bhaskar’s network to be highly available, accelerated and secure. A10 ADC is built upon A10’s Advanced Core Operating System (ACOS®) platform, with Symmetric Scalable Multi-Core Processing (SSMP) software architecture, and delivers high-performance options for dedicated, hosted or cloud data centers.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
