McGrath Real Estate: AppFolio Success Story
Company Size
11-200
Region
- America
Country
- United States
Product
- AppFolio
- Yardi
Tech Stack
- Tenant Portal
- ACH Payment System
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Replenishment
- Remote Asset Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
McGrath Real Estate Services is a Northern Virginia-based company specializing in residential property management. With over 30 years of experience, McGrath has built a reputation for managing a diverse portfolio of properties. When Tim Savin joined the company six years ago, they managed around 250 properties using Yardi software. Today, McGrath manages a mixed portfolio of 600 properties, with a significant portion of their clients serving in the State Department or Military. The company has a strong focus on providing high-quality service to its clients, which has been a key factor in its growth and success. McGrath's commitment to excellence and customer satisfaction has driven them to seek out the best tools and technologies to support their operations.
The Challenge
McGrath Real Estate Services, a company specializing in residential property management, faced the challenge of managing a growing portfolio of properties. Initially using Yardi for accounting, they found it insufficient for their expansion goals. With a portfolio that grew from 250 to 600 properties, many of which were owned by clients in the State Department or Military, McGrath needed a more comprehensive property management solution. They required software that could streamline operations, improve productivity, and support their growth ambitions. The primary challenge was to find a solution that could handle all facets of property management efficiently and help them stand out in a competitive market.
The Solution
To address their challenges, McGrath Real Estate Services chose AppFolio as their new property management software. The transition from Yardi to AppFolio was smooth, taking about a month to complete. AppFolio's comprehensive features allowed McGrath to manage all aspects of property management more efficiently. The software's ease of use significantly boosted the productivity of McGrath's team, enabling them to complete tasks five times faster. This increased efficiency allowed the company to provide better customer service and allocate more resources to property management and sales. AppFolio's tenant portal for online rent payments also played a crucial role in improving operational efficiency. By promoting online payments through advertising and brochures, McGrath achieved a high adoption rate among tenants, saving time and money previously spent on processing checks. The portal's automated reminders and flexible payment options further enhanced tenant compliance and satisfaction.
Operational Impact
Quantitative Benefit
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