Maxol provides continuous quality assurance across its network of service stations with increased support of staff and thorough inspections
Company Size
1-10
Region
- Europe
Country
- Ireland
Product
- Resco Mobile CRM
Tech Stack
- Microsoft Dynamics CRM 2016 Online
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Quality Assurance
Services
- Software Design & Engineering Services
About The Customer
The Maxol Group is one of the leading forecourt and convenience providers on the island of Ireland. A family owned business comprising over 230 service stations, Maxol places customer satisfaction high on their list of priorities. With almost 100 years-experience in the retail fuel environment Maxol is acutely aware of the ever-increasing importance of mobile technology in connecting their geographically diverse businesses. The company is headquartered in Dublin, Republic of Ireland and has less than 100 employees.
The Challenge
Maxol, a leading forecourt and convenience provider in Ireland, was facing challenges with its site inspection reviews. The company carries out these inspections at their service stations throughout the year to ensure high standards are maintained. Initially, these inspections were completed on paper and later updated to a client-server windows application. However, the existing inspection tool was beginning to show its age and the windows tablets required to run the app were now end of life. Maxol felt the need to get opinions from a more diverse population of inspectors and decided to engage more staff as well as a mystery motorist supplier. The company needed a mobile solution that was platform agnostic and could be used by a diverse group of inspectors.
The Solution
Maxol chose to implement Resco Mobile CRM with Microsoft Dynamics CRM 2016 Online. The new mobile reports option allowed for the final inspection to be signed by the retailer, results calculated and emailed to them and all while still on-site. External Access allowed Maxol to share a small subset of their CRM information with specific users. Inspectors could use their own phones to download the Resco Mobile CRM app from the App Store or Google Play. No new hardware was required. Maxol also granted inspector’s access to their CRM Service Station entity – with one tap on the map icon, the inspector could easily use their phones’ GPS to navigate to service stations they may have never previously visited. Offering more thorough inspections, nationwide.
Operational Impact
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