AppFolio > Case Studies > Maximizing Efficiency and Building Relationships: A Case Study on Velo Residential and AppFolio Property Manager

Maximizing Efficiency and Building Relationships: A Case Study on Velo Residential and AppFolio Property Manager

Technology Category

Functional Applications - Computerized Maintenance Management Systems (CMMS)

Applicable Industries

Buildings
Semiconductors

Applicable Functions

Facility Management
Maintenance

Use Cases

Inventory Management
Leasing Finance Automation

About The Customer

Velo Residential is a property management company based in the Dallas-Fort Worth Metro area. The company was established in 2006 by JC Castillo, who also founded and manages the MultiFamily Property Group. Velo Residential manages over 800 residential units. The company was born out of Castillo's realization that he had created a more efficient way to operate while owning and managing his own portfolio. Castillo, a former semiconductor engineer, understands the power of purpose-built technology and believes in the importance of building strong, meaningful relationships for success in the property management business.

The Challenge

Velo Residential, a property management company based in Dallas-Fort Worth Metro, was facing a significant challenge in managing its over 800 residential units. The company's CEO, JC Castillo, recognized the importance of creating strong, meaningful relationships for success in the property management business. However, the day-to-day tasks were consuming a lot of their time, leaving little room for focusing on building relationships with residents. Another major challenge was the lack of comprehensive leasing data. The company was unable to determine where their leads were coming from, which made it difficult to prioritize advertising channels. This lack of data was leading to unnecessary spending on ineffective advertising channels.

The Solution

Velo Residential turned to AppFolio Property Manager to address these challenges. AppFolio's powerful yet simple functionality allowed Velo's team to be more efficient in their day-to-day tasks, freeing up time to focus on building relationships with residents. AppFolio's AI Leasing Assistant, Lisa, provided comprehensive leasing data, including source data and traffic data. This data helped Velo Residential understand where their leads were coming from, enabling them to eliminate ineffective advertising channels and be more strategic with their marketing efforts. AppFolio's technology also automated the routing of maintenance calls to an offsite call center, reducing the workload of the on-site teams and making their lives less stressful.

Operational Impact

The implementation of AppFolio Property Manager has brought significant operational benefits to Velo Residential. The company has been able to streamline its day-to-day operations, freeing up time for the team to focus on building relationships with residents. The automation of maintenance calls has reduced the workload of the on-site teams, making their lives less stressful and improving their job satisfaction. The comprehensive leasing data provided by AppFolio's AI Leasing Assistant, Lisa, has enabled Velo Residential to make more informed decisions about their marketing efforts. This has not only led to cost savings but also improved the effectiveness of their marketing. Furthermore, the efficiency gains have allowed Velo Residential to focus on community-building projects, such as the construction of a soccer field, which has strengthened their relationship with the community and attracted new residents.

Quantitative Benefit