Mama Loves Ya's Journey Towards Carbon Neutrality with Greenly

Mama Loves Ya is an agency that helps develop the careers of emerging artists in the electronic music industry. They provide support in crucial aspects such as management, booking, communication, production, development of their label, and environmental impact. The company operates like a family, taking care of each other and advocating for collaboration and respect in all they do. Respect for each other, the music, and the environment is at the heart of their operations. They believe in the principle: 'Alone we go faster, together we go further'. They have laid out 10 commitments that define who they are and what they stand for.

Mama Loves Ya, an agency dedicated to developing the careers of emerging artists in the electronic music industry, was faced with the challenge of understanding and reducing their greenhouse gas (GHG) emissions. Despite their commitment to respect the environment, they lacked the knowledge and tools to identify their key emission sectors and structure an effective environmental policy. Their goal was to find a simple solution to carry out their GHG assessment and commit to reducing their emissions. The company's carbon footprint included not only direct energy-related emissions but also indirect emissions caused by service providers and services used by the company. One significant source of these indirect emissions was the production of the label’s vinyls.

Mama Loves Ya partnered with Greenly, a company recognized for its simple and intuitive carbon measurement solution. Greenly conducted a comprehensive GHG assessment for Mama Loves Ya, providing a clear picture of the company's key problem areas. The assessment took into account both direct and indirect emissions, including those from the production of the label’s vinyls. Following the assessment, Greenly helped Mama Loves Ya to structure a strong environmental policy aimed at substantially reducing emissions. They also assisted the company in choosing a reliable, certified offset program to compensate for twice their carbon footprint, thereby aiming for a positive environmental impact. An initial action plan was defined, inspiring the first 10 commitments made by Mama Loves Ya. The plan involves the team and partners in reaching the company's 2022 development and growth objectives while controlling emissions as much as possible.

• The partnership with Greenly has enabled Mama Loves Ya to gain a clear understanding of their carbon emissions and the areas that need improvement. The GHG assessment has provided the company with the necessary tools to structure a robust environmental policy aimed at reducing emissions. The company has also been able to define an initial action plan, which has inspired their first 10 commitments. This plan involves the team and partners in achieving the company's development and growth objectives for 2022, while controlling emissions. The company has also committed to compensating for twice their carbon footprint, aiming for a positive environmental impact. This commitment has earned Mama Loves Ya its first badge towards its Net Zero trajectory.

• Mama Loves Ya's carbon footprint was 40t of CO2 in 2020.

• The company's carbon footprint was equivalent to 40 round trips between Paris and New York.

• The company's annual emissions were equivalent to the emissions of 5 French people.