Making the Grade Online
Company Size
1,000+
Country
- Australia
Product
- OUA Education Services
- Learning Analytics
- Open2Study
Tech Stack
- GoodData Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Education
Applicable Functions
- Product Research & Development
- Sales & Marketing
Services
- Data Science Services
About The Customer
Open Universities Australia (OUA) is the leader in providing open and flexible access to quality online higher education. For over 20 years, OUA has revolutionized the study possibilities for Australians, empowering students to develop their own personal study experience — without having to change their lifestyles. Founded in 1993, OUA is owned by seven shareholder universities and offers courses from these shareholders and a wider provider network. OUA is one of the largest providers of online education in Australia and is an established leader in the field. Late in 2012, OUA decided to become the first organization in Australia to offer Massive Open Online Courses (MOOCs). Open2Study, OUA’s online MOOC platform, hosts 48 courses that provide introductory level content, enabling students to experience quality online education — at no cost. Open2study has over a million enrollments with some of the highest student satisfaction and completion metrics globally.
The Challenge
Open Universities Australia (OUA) is a pioneer in providing open and flexible access to quality online higher education. However, with the evolution of traditional education and the increasing investment in blended and fully online programs, students have become more discerning. OUA saw an opportunity to offer an analytics solution for its university partners and the wider market. They wanted a solution that could be used by any educational organization and provide real-time, actionable insights into the user journey from acquisition to completion. The solution needed to seamlessly integrate with the existing OUA product, be easy to use by non-technical users, and allow for a continuous improvement cycle.
The Solution
OUA partnered with GoodData to develop a Learning Analytics solution. The solution provides core capabilities to internal OUA systems and can also be leveraged by OUA’s Education Solutions to offer an end-to-end white-label product suite to the market. The finished product allows OUA to serve its customers on two levels — institutional and teacher-level — by showing them enrollments, engagement, and collaboration. The flexibility of the GoodData platform allowed OUA to build a product that makes a difference with their customers. After a pilot program with two universities to test and benchmark the product, OUA was ready to drive the solution.
Operational Impact
Quantitative Benefit
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