Yellowfin > Case Studies > Making Business Intelligence for the telecommunications industry easy

Making Business Intelligence for the telecommunications industry easy

Customer Company Size

Large Corporate

Country

Australia
Malaysia
New Zealand
United States

Product

Yellowfin BI

Tech Stack

Personalized Dashboards
Intuitive Reporting
Analytics Capabilities

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Services

Data Science Services
System Integration
Training

About The Customer

Yellowfin’s Business Intelligence (BI) solution is utilized by a range of telecommunications organizations worldwide. Yellowfin’s customers within the telecommunications industry include: Telstra, Celcom, TRUE, AT&T, Sensis, Telecom Malaysia, Vodaphone, Telecom New Zealand, Optus SingTel and more. Implementations vary in size, type and complexity; ranging from just 50 users to over 600,000.

The Challenge

The telecommunication industry is a highly competitive and constantly shifting business landscape – an environment continuously affected by the unremitting emergence of new technologies and competitors, changing economic conditions and government regulation, privatization, mergers and acquisitions, a proliferation of global cellular phone service subscribers, as well as shifting consumer sentiments and demands. Telecommunications organizations now deliver both households and businesses more traditional products and services – such as landline, cellular and Internet packages – in conjunction with emergent offerings such as Internet TV, VOIP and Wi-Fi. And, new fibre-optic cabling initiatives and 4G networks are producing ultra-high-speed Internet and new possibilities for online services and entertainment –at home, at work and on-the-go. With new and bundled products and services, disruptive technologies and business environments, in conjunction with the trend towards super-competitive pricing, telecommunications organizations and service providers are in need of cost-effective and highly scalable BI to control and analyze spending and investment.

The Solution

Yellowfin clients utilize Yellowfin’s personalized dashboards and intuitive reporting and analytics capabilities – to maintain competitive advantage in a tough and evolving industry – to monitor, track, analyze and manage: Customer relationship management, Customer profitability, Customer lifetime value, Customer attrition and churn rates, Customer affinity, Multi-channel customer engagement, Up-to-the minute call trends and dynamics. Human resources management, Performance and benchmarking, Attrition and absenteeism, Training and manpower allocation. Finance and asset management, Product profitability analysis, Services profitability analysis, Asset liability management, Billing reporting, Budgeting, Actual and forecast performance, Statutory reporting. Operations and budgets, Develop a unified view of revenues and expenses, Performance and budget analysis by department, project, channel, retail outlet or region, Network performance, Revenue assurance, Loss prevention. Marketing, Customer segmentation, Campaign analysis, Cross-sell opportunity identification, Marketing effectiveness and revenue. Product development, Service design and delivery, Service usage and charging, Service fulfillment.

Operational Impact

Yellowfin’s BI solution empowers the senior executive team, managers, employees, and even customers with personalized views (dashboards) of the data relevant to them.
Dashboards empower users to centrally monitor information from multiple business applications, devices, accounts, systems, and operations.
Easily manage processes, operations, and outcomes relevant to the health and productivity of infrastructure, networks, workforce, services, products, and customers.
The ability to segment and analyze customers helps better align products and services, fostering longer-lasting, more profitable relationships.

Quantitative Benefit