Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp
Technology Category
- Networks & Connectivity - 5G
- Sensors - Autonomous Driving Sensors
Applicable Industries
- Automotive
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Smart Parking
- Vehicle-to-Infrastructure
About The Customer
Mahindra Auto is India’s largest vehicle manufacturer and the world’s largest tractor manufacturer. The company introduced India to its first utility vehicle and pioneered electric vehicle technology in the country. With 55 manufacturing facilities around the world, Mahindra’s products include SUVs, pickups, light commercial vehicles, electric vehicles, trucks, and buses. Their vehicles are known for their durability, reliability, sustainability, and fuel efficiency. The company is always looking for ways to enhance the automotive experience and is at the forefront of the car purchasing journey.
The Challenge
Mahindra Auto, India’s largest vehicle manufacturer, was facing a challenge in delivering critical, real-time information to its car dealers. The car dealers, who are at the forefront of the car purchasing journey, had to endure a lengthy process to obtain information that would help buyers choose the right car and complete their purchase. This time-consuming process resulted in frustration and inefficiency. Mahindra Auto was in need of an easy-to-use solution that could deliver real-time information to help the dealers plan and track funds and inventory more effectively.
The Solution
Mahindra Auto decided to implement WhatsApp, one of the most popular communication channels in the region, as a new communication channel for its car dealers. With the help of Infobip, the automotive company was able to set up the WhatsApp Business API within 24 hours. To further streamline the communication process, Mahindra Auto synced its new WhatsApp account to the company’s existing chatbot. This chatbot serves as a self-service model for car dealers to filter through information and receive exactly what they need in minutes. Through keywords, car dealers can provide the chatbot with information to generate PDFs with specific information. WhatsApp’s end-to-end encryption and instant messaging feel ensure car dealers receive information in a secure, fast, and easy way.
Operational Impact
Quantitative Benefit
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