Lectra > Case Studies > Maggy LONDON engineers better print placement with lectra technologY

Maggy LONDON engineers better print placement with lectra technologY

Customer Company Size

Mid-size Company

Region

America

Country

United States

Product

Lectra Diamino
Lectra Marker Maker

Tech Stack

Marker Layout Visualization
Material Consumption Estimation

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Cost Savings
Customer Satisfaction

Technology Category

Functional Applications - Product Lifecycle Management Systems (PLM)

Applicable Industries

Apparel
Consumer Goods

Applicable Functions

Product Research & Development
Quality Assurance

Use Cases

Predictive Quality Analytics
Manufacturing System Automation

Services

Software Design & Engineering Services
System Integration

About The Customer

Maggy London is a renowned fashion company based in New York City, USA, specializing in womenswear, particularly dresses with engineered prints. The company produces five seasons of nine lines each year, catering to both private label and in-house brands. Known for its high-quality and stylish dresses, Maggy London has built a reputation for its innovative designs and attention to detail. The company has been in partnership with Lectra for over 20 years, leveraging their expertise to enhance their production processes. With a focus on precision and efficiency, Maggy London continuously seeks to improve its operations to meet the demands of a competitive market. The company is committed to integrating technology into its business development to support long-term growth and maintain its position as a leader in the fashion industry.

The Challenge

Maggy London faced significant challenges with manual marker placement for their engineered prints. The manual process was slow, tedious, and lacked the precision needed to accurately estimate material consumption and stay within margins. This inefficiency was particularly problematic given the company's production of five seasons of nine lines each year, both for private label and in-house brands. The manual method involved designers scuttling pieces on a table to find the best position for their designs, which was not only time-consuming but also impractical. Despite 40 years of marker-making experience, the uncertainty of the manual process was a significant issue, especially in an industry with an unforgiving margin of error. The need for a more efficient and precise method became critical as the company aimed to grow and meet the demands of private labels and retailers who are very savvy about cost and time to market.

The Solution

To address the challenges of manual marker placement, Maggy London collaborated with Lectra to develop a more efficient solution. Leveraging their 20-year partnership, the two companies pooled their knowledge to create a system that allowed for the import of fabrics into Lectra markers. This enabled quick visualization of marker layouts and accurate estimation of material use. The new system allowed Marker Maker Alex Canoro to swiftly position markers on a fabric backdrop using Lectra's Diamino software, significantly reducing the time and effort required compared to the old manual method. The implementation of Lectra's solutions provided Maggy London with the precision needed to meet the demands of private labels and retailers. The design department and marker development team could now work together to design prints that fit the markers, optimizing fabric usage and saving valuable resources. This collaboration between design and production departments facilitated better and faster decision-making, enhancing the overall efficiency of the production process.

Operational Impact

The new system allowed for the import of fabrics into Lectra markers, enabling quick visualization of marker layouts and accurate estimation of material use.
The design department and marker development team could now work together to design prints that fit the markers, optimizing fabric usage and saving valuable resources.
The implementation of Lectra's solutions provided Maggy London with the precision needed to meet the demands of private labels and retailers.
The collaboration between design and production departments facilitated better and faster decision-making, enhancing the overall efficiency of the production process.
Maggy London was able to make technology an integral part of its business development, supporting long-term growth and improving overall operational efficiency.

Quantitative Benefit

The new system reduced the time required for marker placement by a significant margin.
Material consumption estimation became more accurate, reducing waste and optimizing fabric usage.
The precision of the new system allowed for a margin of error reduced to a matter of inches, improving cost management.