Case Studies > Maarel Orchids Managed Expansion with Agriware

Maarel Orchids Managed Expansion with Agriware

Company Size
200-1,000
Region
  • Europe
Country
  • Netherlands
Product
  • Microsoft Dynamics NAV
  • Agriware
Tech Stack
  • Microsoft Dynamics NAV
  • Agriware
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Agriculture
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Predictive Replenishment
  • Process Control & Optimization
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Maarel Orchids, led by Arno and José van der Maarel since 1997, has become a market leader in the cultivation of potted Phalaenopsis orchids. The company is known for its dedication to quality, attention to special variations, professionalism, and a personal approach to business. These values have helped Maarel Orchids achieve a top position in the industry. The company is deeply rooted in four core values, known as the 4 C’s, which have guided its growth and success over the years.
The Challenge
Maarel Orchids faced the challenge of managing the largest orchid growing operation in the world, producing over 10 million orchids annually across four companies. The company relied heavily on manual processes using Excel and spreadsheets, which led to a lack of control and increased human error. Additionally, they needed analytics that included financial integration with other systems and had to integrate multiple systems due to a business acquisition.
The Solution
To address these challenges, Maarel Orchids leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO Natural and Delta Orchids, the company they acquired. They were actively involved in the development of the Agriware solution to ensure it met the specific needs of a nursery. The implementation of Agriware was done gradually to ensure process alignment and user adoption, with the latest feature set added being Packing Planning. Additionally, CRM functionality was added to facilitate direct communication with customers and streamline the order-to-payment process.
Operational Impact
  • The implementation of Microsoft Dynamics NAV with Agriware provided Maarel Orchids with one integrated system, offering a single source of truth for more organized data records.
  • The integrated systems enabled better information sharing and visibility, allowing the company to prioritize and respond quickly to customer demand.
  • The solution supported Maarel Orchids through their initial expansion and continued growth, enabling them to handle another major expansion without overburdening the systems.
Quantitative Benefit
  • Maarel Orchids produces over 10 million orchids annually.

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