LionShare Uses Pyramid Decision Intelligence Platform to Enhance Data-Driven Healthcare
Company Size
11-200
Region
- America
Country
- United States
Product
- Pyramid Decision Intelligence Platform
- Microsoft Azure SQL
- Power BI
- Qlik
- Tableau
Tech Stack
- Cloud-based Data Warehouse
- Data Ingestion and Transformation
- Standardized Dashboards
- AI and Machine Learning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
LionShare is a data aggregator that has been serving the healthcare industry for over 20 years. The company helps healthcare organizations get close and stay close to patients, prospective patients, and physicians in their communities. LionShare uses Customer Relationship Management (CRM), marketing campaigns, and analytics to overcome client challenges around complex services and achieve continuity of care in an increasingly reactive healthcare landscape. The company aims to provide insights across the entire patient journey and encourage more data-driven decision-making among its clients. LionShare's services are integral to the marketing and communication efforts of healthcare organizations, helping them engage with prospects and encourage the use of their services.
The Challenge
For over 20 years, LionShare has acted as a data aggregator, helping healthcare organizations get close and stay close to patients, prospective patients, and physicians in their communities. The company uses Customer Relationship Management (CRM), marketing campaigns, and analytics to overcome client challenges around complex services, and achieve continuity of care in an increasingly reactive healthcare landscape. To provide insights across the entire patient journey, and to encourage more data-driven decision making, LionShare looked to move beyond the limitations of its CRM system. Reports had to be rebuilt every time and exported, which was time-consuming and inefficient. LionShare wanted to automate the process and easily distribute reports in a much cleaner format. Several analytic solutions were considered, including Power BI, Qlik, and Tableau, but Pyramid won out because of its rich feature set, ease of use, and automation.
The Solution
LionShare opted for the cloud version of the Pyramid Decision Intelligence Platform, connecting it to Microsoft Azure SQL, the cloud-based warehouse that’s used to integrate data from a range of sources. Implementation was straightforward, with the only challenge being the adaptation of the company’s data model to make the most of the Pyramid Platform. At the backend, Pyramid’s ingestion process allowed for the transformation and standardization of data from various sources, including clinical, financial, online, and call centers. Naming conventions with marketing-friendly language were applied to help non-technical people become familiar with the new tool more quickly. At the frontend, sets of standardized dashboards were developed, some of which are directly accessible to clients. Pyramid’s platform is a component in LionShare’s customer-facing solution, as well as an internal analytic solution for analysts. The platform has become integral to the marketing and communication services that LionShare offers to clients, where the goal is to engage with prospects and encourage them to use their services.
Operational Impact
Quantitative Benefit
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