LexisNexis® Risk Solutions Enables Global Entertainment Company to Enhance Operational Efficiency
Company Size
1,000+
Product
- LexisNexis® Digital Identity Network®
- LexisNexis® ThreatMetrix®
- LexID® Digital
- Smart ID
Tech Stack
- Digital Identity Intelligence
- Proxy Piercing Technology
- Deep Connection Analysis
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Cybersecurity & Privacy - Identity & Authentication Management
Applicable Functions
- Business Operation
Use Cases
- Fraud Detection
Services
- Cybersecurity Services
- System Integration
About The Customer
The customer is a global entertainment company with multiple verticals, including a significant focus on ticketing. The company is well-known for its diverse range of entertainment offerings and has a substantial online presence. As digital goods have become more popular, the company has seen an increase in both legitimate customer transactions and fraudulent activities. The convenience and instant gratification of digital goods have attracted not only consumers but also fraudsters looking to exploit these benefits. The company needed a solution that could scale with its growth and provide robust protection against fraud while maintaining a seamless experience for its legitimate customers.
The Challenge
The global entertainment company faced significant challenges in protecting its ticketing vertical from fraudsters who exploited stolen identity credentials to make online ticket purchases. The company’s existing internal fraud detection solution was insufficient to handle the sophisticated and evolving nature of cyberattacks, leading to substantial financial losses. As the company expanded its digital verticals, the risk of fraud increased, necessitating a more robust and scalable solution. The primary requirements were to reduce fraud losses, detect the use of stolen identity credentials in near real time, and prevent the monetization of digital goods without creating friction for legitimate customers.
The Solution
The global entertainment company implemented LexisNexis® Risk Solutions to leverage its digital identity intelligence capabilities. This solution allowed the company to accurately differentiate between legitimate customers and fraudsters in near real time. By utilizing the LexisNexis® Digital Identity Network®, the company could recognize returning users across multiple devices, email addresses, and account names, reducing the time and money spent on manual reviews. The solution also included advanced features such as Smart ID, which identifies returning users who attempt to bypass device fingerprinting, and deep connection analysis technologies that expose hidden proxies and true IP addresses. Trust Tags and LexID® Digital further enhanced the company’s ability to detect and block fraudulent activities by dynamically associating trust with various online attributes and bridging online and offline data elements.
Operational Impact
Quantitative Benefit
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