Leveraging News Intelligence for Enhanced Political Campaigns: A Case Study on Deck
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Education
- Equipment & Machinery
Use Cases
- Predictive Maintenance
Services
- Data Science Services
- System Integration
About The Customer
Deck is a pioneering company that builds predictive tools for political candidates. These tools help candidates identify the right people for their advertising and direct contact campaigns. Deck's customers are political candidates who subscribe to their services for a more cost-effective, time-sensitive, and accurate solution than traditional methods. The subscribers use a web application that gives them access to Deck’s predictions and forecasts for which voters are likely to vote for a particular candidate, and who is likely to be persuadable to change voting preference, provided they are targeted with the right information.
The Challenge
Deck, a trail-blazing company, provides predictive tools to help political candidates identify the right people for their advertising and direct contact campaigns. However, moving away from traditional methods of political campaigning, such as telephone surveys, posed a significant challenge. The company needed to ensure that their predictive models, which are based on machine learning, are updated with the most comprehensive and up-to-date data. One of the most critical sources of data for Deck is news. Therefore, the company needed constant access to high quality, timely, and relevant news data at both national and local levels. The challenge was to find a reliable source that could provide such extensive coverage of news data.
The Solution
Quantexa provided the solution to Deck's challenge through its News API. This API aggregates hundreds of thousands of trusted news articles every day, providing Deck with comprehensive national and international news coverage, as well as the critical local news that their clients rely on. Every news article that AYLIEN aggregates is enriched with 25 data points using Quantexa’s NLP technology. This makes it easy for Deck’s clients to search for specific stories, candidates, sources, and more. Deck integrates this news data into its machine learning models, along with other data such as campaign finance records and voter registration data, to provide accurate predictions and forecasts for its clients.
Operational Impact
Quantitative Benefit
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