Leveraging Instagram Automation for Enhanced Engagement and Lead Generation: A Case Study on Candace Junée

Candace Junée is a successful entrepreneur and influencer with a significant following on Instagram. She is the founder of Epic Fab Girl, a membership community for Christian women entrepreneurs, and 6-Figure Maven, a brand and coaching business where she sells digital courses, does speaking engagements, and helps women build six-figure businesses. She also runs the Go Getter podcast and manages a personal Instagram account with over 52,300 followers. Candace is known for her attentiveness to her followers and values the importance of engaging with them in a meaningful and authentic way.

Candace Junée, the founder of Epic Fab Girl and 6-Figure Maven, was facing a challenge with her rapidly growing Instagram account. In less than a year, her follower count had surged from 10,000 to over 50,000. This growth led to an increase in direct messages (DMs) from followers asking about products or seeking customer support. Candace, who values attentiveness to her followers as a crucial part of her brand, found it increasingly difficult to respond thoughtfully to the large volume of DMs. She was looking for a more efficient way to manage her inbox, engage with her followers in a meaningful way, and continue to provide the high-quality customer experience that her followers had come to expect.

To address this challenge, Candace turned to Instagram Automation by ManyChat. She used this tool to engage with her followers faster and create meaningful relationships. She implemented Conversation Starters, which are clickable buttons that initiate automated conversations on topics such as customer support, brand partnerships, one-on-one coaching, and digital product help. This feature helped Candace answer frequently asked questions and requests instantly, significantly reducing her response time. Candace also used Keyword Automation for lead generation, instructing attendees at speaking engagements to message her with a specific keyword to receive a free gift and enter a chat flow that qualified them as potential clients. Additionally, she set up ManyChat’s Story Mentions Trigger to automatically respond every time someone mentioned her in a Story, using a Randomizer to send different thank you messages to followers.

• The implementation of Instagram Automation by ManyChat has brought significant operational benefits to Candace's business. It has not only streamlined her process of responding to DMs but also enhanced the quality of her engagement with followers. The automation has allowed her to maintain the personal touch that is integral to her brand while managing a large volume of messages. It has also enabled her to effectively convert followers into leads, thereby driving business growth. Furthermore, the time saved on answering DMs has freed up resources that can be utilized in other areas of her businesses. Candace continues to leverage these Instagram Automation campaigns to engage with her growing following and generate leads on autopilot.

• 99% decrease in response time to Instagram DMs

• 118% increase in leads compared to landing page opt-in campaigns

• 15 hours per month saved answering Instagram DMs