Leveraging Customer Reviews for Business Growth: A Case Study on Repuzen
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Use Cases
- Building Automation & Control
About The Customer
Repuzen's customers are primarily small and local businesses such as restaurants, cafes, and realtors. These businesses are looking to leverage the power of online reviews to attract more customers and compete against larger competitors. They need a simple and efficient way to collect and manage customer feedback, and to maintain good review profiles on sites like Google and Facebook. Repuzen's customers also value the ability to respond to negative feedback without it impacting their review profiles. The platform's ability to provide useful statistics on customer responses and reviews is also beneficial for these businesses.
The Challenge
Repuzen, a platform designed to help small and local businesses leverage customer reviews, faced the challenge of efficiently collecting and managing customer feedback. The platform aimed to turn online visitors into real customers by utilizing reviews on sites like Google and Facebook. The importance of maintaining good review profiles for businesses has increased due to a surge in consumers trusting online reviews when deciding which local business to visit. However, the process of collecting feedback and managing reviews was not streamlined, making it difficult for businesses to effectively use this strategy. Additionally, Repuzen wanted to provide a quick, easy, and affordable solution for businesses to get more reviews.
The Solution
Repuzen utilized Bubble's no-code ecosystem to create a platform that allows businesses to easily collect and manage customer reviews. When a business signs up for Repuzen, they provide information on their review profiles and import their customers' email addresses. Repuzen then automatically contacts customers and asks them to rate the business using the Net Promoter Score metric. Positive responders are asked to leave a review, while negative responses are captured so the business can respond without impacting their review profiles. The platform also provides useful statistics so businesses can easily see how many customers are responding and the total number of reviews they earn. Repuzen is also working on a mode that can be set up on a tablet directly in-store, allowing for feedback and review generation as well as email collection.
Operational Impact
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