Leader Summaries Proves the Value of Robust Website Performance across South America
Company Size
200-1,000
Region
- America
- Europe
Country
- Argentina
- Brazil
- Chile
- Peru
- Spain
Product
- CDNetworks Global CDN
- CDNetworks Cloud Security DDoS protection
- CDNetworks web application firewall
Tech Stack
- CDN Services
- SSL Infrastructure
- Data Security
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Cybersecurity & Privacy - Cloud Security
- Cybersecurity & Privacy - Database Security
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Cybersecurity
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
Leader Summaries S.L. is a company founded in 2002 and headquartered in Madrid, Spain. The company operates in the Media & Entertainment industry, providing a library of business summary books for professionals around the world through its website, www.leadersummaries.com. The website attracts over 21,000 unique visitors per day who view and download a library of volumes in areas such as Management Skills, Innovation, Business Leadership, General Management, Marketing & Sales, and Human Resources. Leader Summaries leverages a subscription model for its revenue generation, which has traditionally worked well as customers can subscribe and fulfill their research goals easily at leadersummaries.com. The website serves a customer base that spans six continents. However, with the majority of their content published in Spanish, Leader Summaries earns the majority of subscriber revenue from loyal readers in Spain and the countries of South America.
The Challenge
Leader Summaries, a company providing business summary library books for professionals, was facing a significant challenge with its website performance. The company's website, leadersummaries.com, was experiencing a surge in popularity across South America. However, many subscribers were visiting the website from telecom networks that delivered unreliable performance. As subscriber volumes grew, so did the time it took to deliver content from the Leader Summaries datacenter in Spain to users in South America. This resulted in latency-induced delays driving page-load times up to 20 seconds in areas of Argentina, Brazil, Chile, and Peru. The poor website performance led to a rise in customer complaints and cancelled subscriptions, placing the company's entire business model at risk.
The Solution
To address the issue, Leader Summaries decided to use a Content Delivery Network (CDN) to boost performance everywhere while enabling the fastest deployment possible. The company evaluated various CDN options, focusing on performance, data security, and global presence. The company chose CDNetworks Global CDN due to its ability to drastically improve page download and application speeds across South America. CDNetworks also provided robust data security, specifically in the management of SSL infrastructure. The unified CDNetworks architecture enables automated SSL security, which makes necessary security functionality as fast as possible. The implementation of leadersummaries.com onto the CDNetworks global infrastructure improved website and content download times by 80-85 percent across the countries of South America and all other world regions.
Operational Impact
Quantitative Benefit
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