Leader in Video Advertising Solutions Selects A10 Application Delivery Controllers for Highly Scalable, All-inclusive Pricing Model with High-Touch Support

Tremor Video is a leader in technology-driven advertising solutions that enable brand advertisers to engage consumers across multiple connected devices, including computers, smartphones, tablets, and connected TVs. Based in New York, Tremor Video has offices in major metropolitan areas across the United States and several international offices. Their clients include the largest brand advertisers and agencies in the world. This worldwide base of customers has helped Tremor Video create an ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with Tremor Video exclusively. Their proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages large repositories of stored data to optimize video ad campaigns for brand-centric metrics. VideoHub also provides advertisers and agencies with cutting-edge analytics and measurement tools, enabling them to understand how viewers engage with their video ads.

Propelled by solid growth, Tremor Video was able to acquire other companies; however, this created a problem with disparate platforms across edge appliances. The technological incongruities between platforms introduced unnecessary complexity, which was felt by customers and Tremor Video staff alike. Customers experienced slower traffic due to increased latency through the Tremor Video network, while staff contended with added management overhead. Tremor Video intakes an enormous amount of data with their VideoHub technology and needed a reliable and scalable solution that could manage the growing traffic, especially when serving over 1 billion ads per month. They needed to combine everything into one uniform platform and required an advanced Application Delivery Controller that would give a desired set of application networking and performance features that would meet their anticipated needs. Additionally, they needed a solution that could scale up as the company scaled up and meet the needs of the company as their product set became more sophisticated.

Tremor Video selected A10 Networks® Application Delivery Controllers (ADCs) over competing products to support its current and growing traffic needs. A10 ADCs provided enhanced performance through scalable symmetrical multiprocessing (SSMP) architecture, allowing traffic to utilize multiple CPUs without latency. This ensured applications ran exponentially faster, especially during peak usage times. The Advanced Core Operating System (ACOS) architecture defined a new generation of ADCs with greater performance and the highest efficiency Performance per Watt (PPW). Advanced SSL Offload was another key feature, processing SSL traffic on A10 ADCs to increase transaction speeds, decrease server hardware requirements, and provide ease of administration. Dedicated SSL ASICs relieved server hardware of the burden of managing CPU-intensive SSL traffic, which was crucial for Tremor Video as they needed their servers to concentrate on serving ads and responding to ad requests. Dynamic HTTP RAM Caching improved the web experience for Tremor Video’s end-users by offloading request-fulfillment for repeatedly requested content from the servers. This feature enabled faster client download over HTTP by caching video files from around the world. Superior High Availability (HA) ensured continuous connectivity for an enhanced and reliable end-user experience, with stateful HA providing sub-second failover and session synchronization between the A10 ADC appliances. The no-licensing model of A10 appliances delivered maximum performance and advanced software features without additional licensing fees, ensuring no budget surprises and no need to purchase licenses during unforeseen peak loads.

• Enhanced performance with scalable symmetrical multiprocessing (SSMP) architecture, allowing traffic to utilize multiple CPUs without latency.
• Advanced SSL Offload increased transaction speeds, decreased server hardware requirements, and provided ease of administration.
• Dynamic HTTP RAM Caching improved the web experience for end-users by offloading request-fulfillment for repeatedly requested content from the servers.
• Superior High Availability (HA) ensured continuous connectivity for an enhanced and reliable end-user experience, with stateful HA providing sub-second failover and session synchronization between the A10 ADC appliances.
• No-licensing model delivered maximum performance and advanced software features without additional licensing fees, ensuring no budget surprises and no need to purchase licenses during unforeseen peak loads.

• Serving over 1 billion ads per month.
• Over 500 premium websites and mobile applications in the ecosystem.
• More than 200 exclusive partnerships with premium websites and mobile applications.