Infor > Case Studies > Large Diagnostics Company for Animal Health

Large Diagnostics Company for Animal Health

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Product
  • Diagnostic and medical equipment
  • Information management software
  • EMR software
  • Diagnostic kits
Tech Stack
  • Birst
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Healthcare & Hospitals
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • System Integration
About The Customer
The customer is a large diagnostics company that specializes in animal health. They offer a wide range of products and services, including diagnostic and medical equipment, information management software, and EMR software. They cater to veterinary offices and labs, providing them with the necessary tools and equipment for their operations. In addition, they also offer diagnostic kits for pet owners online with next-day delivery. Their business model is diverse, encompassing multiple sales models and both physical inventory and software.
The Challenge
The company, which sells diagnostic and medical equipment to veterinary offices and labs, as well as information management and EMR software, faced a challenge in integrated billing and financial reporting due to the diversity of its product lines and sales models. It struggled to measure customer value and product profitability across three different business units. The company aimed to deliver a simplified billing process so that each clinic, lab, or veterinary facility receives one bill, gain roll-up of revenue metrics as well as drill down across disparate sales channels, and understand lifetime value by customer.
The Solution
The company implemented Birst, a platform that automatically aggregates data into one model with a consistent view of metrics. This solution made it easy to add new data sources to the data model as the business scales. The implementation of Birst allowed the company to overcome the challenge of having data from multiple channels where a customer might reside in multiple different systems. It also provided finance users with high-level dashboards, as well as access to the data source and model to drill down.
Operational Impact
  • End customer receives one bill rather than a bill from each division
  • Customer count and value easily calculated no matter how many locations the customer is attached to when purchasing

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