Lamborghini Giro: Enhancing Customer Loyalty through IoT
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
- Sales & Marketing
About The Customer
The customer in this case study is Automobili Lamborghini, a leading luxury car manufacturer known for its high-performance vehicles. The company is committed to providing its customers with unique and memorable experiences that go beyond just owning a luxury car. Lamborghini values its loyal customers and organizes the annual Lamborghini Giro event as a token of appreciation. The event is an exclusive, multi-day trip across some of the most scenic routes in North America, offering participants a chance to experience the Lamborghini lifestyle.
The Challenge
Automobili Lamborghini, a renowned luxury car manufacturer, annually organizes a flagship loyalty event, Lamborghini Giro, for its most loyal and enthusiast customers. The event, which typically sells out in 24 hours, involves a five-day, four-night multi-city trip across some of the most breathtaking highways of North America. The challenge was to maintain Lamborghini’s premium brand standard while refreshing the identity of the Giro event each year, depending on the location. The event needed to not only highlight the impressive cars but also the Lamborghini Lifestyle. The company sought to create a unique and memorable experience for the 20 exclusive guests, who were to travel from Colorado Springs, CO to Taos, NM, concluding at the Four Seasons in Santa Fe, NM.
The Solution
To address this challenge, Lamborghini partnered with Iris Atlanta to custom create, plan, and produce the event. Iris Atlanta developed a premier drive program, which was fueled by luxury accommodations, one-of-a-kind dining experiences, and bucket list experiences each day. The event also included customized surprise and delight gifting throughout. The event took on an “American West” thematic, which acted as the red thread throughout all event elements. Iris Atlanta also produced stand-alone creative pieces, developed a custom mobile application, and provided premium hospitality onsite. Through these efforts, Iris Atlanta was able to curate luxury experiences, uphold the Lamborghini brand standard, and produce results for the client.
Operational Impact
Quantitative Benefit
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