Lagardère Active Launches Online Applications in Just Weeks
Company Size
1,000+
Region
- Europe
Country
- France
Product
- MarkLogic Enterprise NoSQL database platform
Tech Stack
- NoSQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Discrete Manufacturing
Services
- Data Science Services
About The Customer
Lagardère Active is one of the largest media companies in France, and is the owner and operator of iconic media brands such as Elle, Europe 1, Gulli, Doctissimo, and Paris Match, as well as 23 radio stations worldwide, 17 TV channels and France's top TV production company. Lagardère Active is also France's premier mainstream magazine publishing group, with 27 press titles on the domestic market and a further 84 under license worldwide. Lagardère Active also has the largest mobile audience of any media company in France.
The Challenge
Lagardère Active, one of the largest media companies in France, faced several challenges in managing its vast and diverse content. The company had about 15 different databases containing various content types, including text, pictures, sound, and video, as well as data from cloud services like Dropbox. The company needed to aggregate all of this content without having to transform the data to make it usable. The company's IT department faced several tight deadlines to create certain new products. For example, it had just one month before the championships to create a live statistics site for the top French professional soccer league (Ligue 1) using heterogeneous data from several sources. The team also only had two months to build an iPad app for Paris Match, one of its biggest properties, for the launch of the French iPad. The rigid relational database technology was causing inter-department rifts, as the editorial business solutions built on a relational platform were not flexible enough.
The Solution
With the help of MarkLogic partner 4D Concept, Lagardère Active selected the MarkLogicR Enterprise NoSQL database platform to serve as the single platform for powering Digital Factory, Lagardère Active's central repository that integrates, manages and searches all of the organization's data. To date, Lagardère Active has used MarkLogic for the following projects: A real-time statistics website for Ligue 1, the top French professional soccer league, an iPad app for Paris Match, one of its biggest properties Elle à Table, a digital cookbook spun out of Elle magazine, a digital version of Auto moto, an automotive magazine, a digital version of Journal du Dimanche, a popular Sunday newspaper, an aggregator for the website of Première, a leading television and cinema magazine. By using MarkLogic to power Digital Factory instead of a relational database, Lagardère Active can leverage a flexible data model and adopt an agile development process.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
