PubNub > Case Studies > Kiswe's Global Interactive Fan Experiences Powered by PubNub

Kiswe's Global Interactive Fan Experiences Powered by PubNub

Technology Category

Infrastructure as a Service (IaaS) - Virtual Private Cloud
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings
Cement

Use Cases

Building Automation & Control
Real-Time Location System (RTLS)

About The Customer

Kiswe is a company that creates live-streams where entertainers can deliver personalized content to their fans in real time, regardless of physical location. They have produced everything from private events to major broadcasts, hosting live events for some of the world’s largest broadcasters, sports leagues, and music labels such as the NBA, MLS, and Turner Sports. Their versatile solutions and cloud video production platform allow their customers to produce all of the elements of a live event in one place. Using interactive live-streams with features like real-time chat, polls, watch parties, and integrations with exclusive merch, customers can own the content of their events while fostering fan engagement and participation.

The Challenge

Kiswe, a company that creates live-streams for entertainers to deliver personalized content to their fans in real time, was facing a significant challenge. They needed to scale their chat infrastructure to handle global events of any size. Before partnering with PubNub, Kiswe’s VP of Engineering, Scott Miller, and his team were seeking a solution that would ensure their platform operates reliably and in real time to handle a large influx of traffic for their virtual concerts. They needed a partner that could scale without concurrency limits or latency issues. The reliability of the platform was crucial for Kiswe, as it would allow them to focus on delivering interactive live events to global audiences without worrying about delays.

The Solution

Kiswe turned to PubNub to power their chat infrastructure. With PubNub, Kiswe was able to host large events with real-time chat at scale. PubNub's reliable chat infrastructure allowed Kiswe’s customers to create engaging social experiences for their fans with real-time features like chat, polls, GIFs, and presence to know how many fans are online. These features were added alongside a live-stream, creating a two-way conversation between broadcasters and their fans. In addition to building an interactive chat experience for audiences of any size, PubNub’s flexible and easy-to-use documentation allowed Kiswe to quickly create custom messaging solutions around who and how many people can receive messages during a live event. As a result, they were able to scale their platform with secure features to host their customers' live-stream events.

Operational Impact

With PubNub, Kiswe was able to build an interactive chat experience that connects global fans during online concerts and virtual events. This increased fan participation, making at-home viewing more engaging. The immersive capabilities created a personal connection between broadcasters and their audience, providing a memorable fan experience that is the equivalent of meeting their favorite artists, performers, or sports teams. Kiswe trusts PubNub to power their chat during virtual events because they are confident that it can operate reliably and at scale to support audiences of any size. PubNub’s reliability and latency of delivery is important to Kiswe as a partner because they’re dealing with a lot of traffic globally. Knowing that they can rely on PubNub’s live event support team to provide them with quick solutions is essential for Kiswe, since their platform is handling live events that must be able to meet the demand of their users.

Quantitative Benefit

Kiswe was able to host the largest ticketed live-streaming concert with the popular seven-member band, BTS, which had over 756,000 viewers.
During large events, Kiswe has had people join in from 200 countries.
Kiswe was able to quickly create custom messaging solutions for their live events.