KeepTruckin Smart Dashcam exonerates D&A McRae driver and prevents $50K in damages
Customer Company Size
SME
Region
- America
Country
- United States
Product
- KeepTruckin Smart Dashcam
- KeepTruckin ELD system
Tech Stack
- Video Analytics
- Cloud-based Dashboard
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Oil & Gas
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Vehicle Performance Monitoring
Services
- System Integration
- Training
About The Customer
D&A McRae Transportation is a crude oil transporter based in Sigurd, Utah. The company prides itself on running a safe and compliant business and has a fleet size of 52. After one of their trucks was involved in a fatal collision, the company decided to install dash cams to capture footage of any future incidents. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself.
The Challenge
D&A McRae Transportation, a crude oil transporter, faced a significant challenge when one of their trucks was involved in a fatal collision during a snowstorm in the Utah mountains. This traumatic event led the company to re-evaluate its fleet technology. The company decided to install dash cams to capture footage of any future incidents in the event of a lawsuit. They initially installed standalone cameras with micro SD cards, but soon realized they needed a more integrated solution. The company explored various dash cam solutions that could integrate with an ELD system. However, they were not satisfied with the solutions offered by their existing ELD provider and other vendors due to pushy sales tactics, poor customer support, and lack of focus on the solution itself.
The Solution
D&A McRae found a suitable solution with KeepTruckin, which offered an integrated ELD and dash cam solution. The company was pleased with the ease of installation and operation of the KeepTruckin Smart Dashcam. The technology was compatible with the iPads already used in the trucks and was easy to connect. The Smart Dashcam served as an eyewitness, capturing footage of incidents and providing a source of truth in case of collisions. The company also used the KeepTruckin Smart Dashcam for driver coaching. The software detects hard braking events, allowing managers to review footage and immediately coach drivers. D&A McRae appreciated KeepTruckin's commitment to continuous improvement and looked forward to a continued partnership.
Operational Impact
Quantitative Benefit
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