Motive > Case Studies > Keep Truck in Case study

Keep Truck in Case study

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Company Size
200-1,000
Region
  • America
Country
  • United States
Product
  • KeepTruckin
Tech Stack
  • Cloud Computing
  • Data Management
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Productivity Improvements
Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Oil & Gas
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Remote Asset Management
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
About The Customer
Trade Star Energy is an oil and gas company headquartered in Saint George, Utah. The company operates a fleet of 196 vehicles, which are spread out over several states including Montana, North Dakota, Colorado, New Mexico, Wyoming, and Texas. The company's fleet is primarily used for oil hauling. The company's operations are overseen by Senior Operations Manager, Kari Gibb. Prior to implementing KeepTruckin, the company relied on paper logs for recording driver logs, which presented significant challenges for DOT compliance.
The Challenge
Trade Star Energy, an oil and gas company based in Saint George, Utah, had a fleet of 196 drivers spread out over several states. The drivers recorded their logs on paper, which presented significant challenges for DOT compliance. The company's Senior Operations Manager, Kari Gibb, had to wait until the drivers returned to Saint George to drop off their logs. He then manually audited each log, checking for Form & Manner errors or Hours of Service (HOS) violations. The distance the drivers traveled, coupled with the slow audit process, resulted in many errors in the logs. Kari had evaluated electronic logs throughout his career, but found them either too expensive or not meeting the needs of an oil hauling carrier like Trade Star.
The Solution
Trade Star Energy implemented KeepTruckin, a data management platform that incorporated the HOS rules and exemptions specific to fleets hauling oil. The platform was user-friendly and affordable, making it a popular choice among the drivers. The ability to audit driver logs remotely allowed Kari to have much greater oversight over his fleet. KeepTruckin acted as if Kari was sitting next to his drivers instructing them when to pull over, even if the drivers were not 100% familiar with the HOS rules. The implementation of KeepTruckin resulted in perfect roadside inspections and the FMCSA informed Kari that they wouldn't need to do a company-wide audit this round because of the strong shape his driver logs were in.
Operational Impact
  • Eliminated HOS violations
  • Simplified IFTA reporting
  • Widespread e-log adoption by drivers
  • Ability to audit driver logs remotely
  • Improved oversight over the fleet

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