Kauno Baltija Manufacturer Launches Own-Brand Supported by Lectra
Customer Company Size
Large Corporate
Region
- Europe
Country
- Lithuania
Product
- Lectra 3D Virtual Prototyping
Tech Stack
- 3D Virtual Prototyping
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Digital Twin / Simulation
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Apparel
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Digital Twin
- Remote Collaboration
- Virtual Prototyping & Product Testing
Services
- Software Design & Engineering Services
- Training
About The Customer
Kauno Baltija is a Lithuanian-based company specializing in the manufacturing of high-end womenswear for prestigious European brands. Established in 1940 as a state-run garment manufacturer, it has grown to become one of the oldest and largest producers of womenswear in Lithuania. The company produces around 700,000 garments per year for seven well-established high-end brands with European prestige. In 2013, Kauno Baltija launched its own brand, LOULU ET TU, which has been acclaimed by the European fashion press and spotted on celebrities. The company prides itself on its excellent service, flawless product quality, and rapid production cycles, typically ranging from three to five weeks.
The Challenge
An expert in manufacturing high-end womenswear for prestigious European brands, Lithuanian-based company Kauno Baltija decided to take matters into their own hands in 2013 by launching a first own-brand, LOULU ET TU. This elegant womenswear offer with a contemporary twist has been acclaimed by the European fashion press and spotted on celebrities. Yet manufacturing and brand development are not the same game. The biggest challenge for this company was to continue providing the same excellent service and flawless product to their manufacturing customers while shifting their business model to that of a hybrid company. Kauno Baltija needed to manage these changes effectively and achieve perfect fit, rapid time-to-market and superior quality in order to compete on the international stage.
The Solution
Thanks to a partnership with Lectra that spans nearly 20 years, Kauno Baltija was able to find the right solution to manage the challenge of successfully launching a new brand while simultaneously transforming its business model and, on a deeper level, the way they work. With Lectra’s 3D virtual prototyping solution, Kauno Baltija has been able to reduce development time, achieve perfect fit, and facilitate seamless communication at the product development stage. The implementation of 3D virtual prototyping has allowed Kauno Baltija to ensure optimal quality for their first own-brand. The software provides visibility between freelance designers and in-house teams, allowing for early decision-making and a collaborative process. This has enabled the company to visualize, adjust, and virtually grade styles on a 3D avatar, ensuring perfect fit in every size.
Operational Impact
Quantitative Benefit
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